Social media marketing tool for wellness, health and sports brands
In a saturated market where authenticity builds loyalty and science-backed storytelling is key to earning trust, our social media platform empowers sports, health and wellness brands to educate, engage, and inspire —ensuring every post fosters community, combats misinformation, and strengthens your reputation as a trusted leader in holistic living.
How Iconosquare powers connections
Automate content scheduling
Save time and stay consistent by scheduling posts, Stories, and Reels across social media platforms —all optimized for peak engagement.
Track wellness trends
Stay ahead of the curve by monitoring real-time conversations, hashtags, and competitor moves—spot what’s trending in your marketing strategy before it blows up.
Unlock growth insights
Make smarter decisions by leveraging actionable analytics to measure what works or not in your content strategy performance, to refine your approach.
Ensure brand compliance
Build credibility and protect your brand with tools to flag non-compliant claims and moderate conversations, ensuring every piece of educational content earns trust.
Elevate your wellness
journey with Iconosquare
In wellness, health, and sports, trust is earned through authenticity—not just aesthetics. Whether you’re a boutique fitness brand, a holistic wellness app, or a sports team, we help you build a community that transcends vanity metrics. We equip you with everything needed to transform social media marketing into a trusted, high-impact platform.
Track wellness trends and competitor moves
Monitor conversations around trending hashtags and track emerging trends in the health and wellness industry. Access exclusive benchmarks to compare your performance against thousands of health and wellness brands using Iconosquare. Adapt quickly to shifts in consumer preferences to stay relevant.
Create personalized feeds on competitors or specific hashtags to stay informed about types of content resonating with audiences.
Streamline content planning & scheduling
Plan and schedule posts across Instagram, TikTok, LinkedIn, and more from a single calendar. Automate the publication of your Stories, Reels, TikTok videos and carousels.
- Coordinate influencer marketing campaigns with pre-scheduled posts and stories optimized for Instagram and TikTok.
- Publish content on multiple platforms at once using cross-posting, customizing captions and media as needed.
- Leverage AI-powered posting recommendations to align content with high-engagement moments.
- Recreate successful content formats using customizable caption templates to maintain consistency.
- Set up automated first comments to spark conversations.
“What I like best is that you can add all accounts and easily switch between them. With the calendar view, you can add all content with just one click.”
Organize assets for seamless creativity
Centralize all your creative assets—including workout videos, fitness clothing ranges, nutrition guides, influencer content and UGC—in one place. Tag and filter assets by campaign for easy access.
Design posts directly in the platform with our Adobe Express integration (and Canva coming soon!), ensuring every piece of content aligns with your brand identity and supports your content marketing strategy.
Make data-driven decisions for growth
Make smarter decisions by leveraging real-time analytics and customizable reports that highlight what’s driving results—and where there’s room to improve. Track key metrics like engagement rates, audience growth, and platform-specific performance to refine your strategy.
- Analyze the performance of types of content to determine what resonates most with your audience.
- Segment your audience by demographics to craft tailored content that speaks directly to specific wellness, heath, or sport goals.
- Evaluate the impact of key initiatives, such as launching new products or services, promoting seasonal challenges, or collaborating with influencers.
- Test and compare hashtags or post themes to uncover which drives the highest engagement and amplifies your online presence.
“We opted for Iconosquare because it's so well designed. With just a few clicks, all the data is available in clear reports.”
Protect your brand with proactive moderation
Respond quickly to comments (organic and paid) and mentions to protect your reputation and maintain credibility. With robust social listening and monitoring tools, identify opportunities to converse with your audience—and address potential threats like negative feedback or product complaints. Build trust!
Collaborate efficiently with teams & partners
Centralize workflows for seamless collaboration between internal teams, influencers, and agencies. Collaborate in real-time, manage approvals, control access, and share your content calendar and reports securely—all from one dashboard. Coordinate global campaigns without endless email threads, ensuring everyone stays aligned!
“A. good & simple analysis tool, B. Publishing tool simple & logical in structure, C. All comments under the posts fully under control via a tool and D. The overall design is simply more pleasant than the whole META Business Suite.”