Maximize your performance with our social media analytics tool
One dashboard. All the metrics. Easily track your performance and your competitors', uncover valuable insights, and adjust your social media strategy to amplify your impact. Watch your brand thrive and engagement soar with our intuitive social media analytics tools.
Track 100+ metrics in real time
Monitor performance across all your social accounts instantly.
Optimize posting times to reach your goals
Identify best times to boost engagement, reach or conversions.
Benchmark competitors’ analytics data
Track engagement rates, content performance, and audience growth metrics.
Generate automated reports
Export data effortlessly for presentations and analysis.
100+ metrics,
1 dashboard
Access deeper social media analytics than native platforms offer—all in one place. Our platform aggregates data from every social account, providing a unified view of performance. From reach and impressions to conversions, track 100+ social media metrics to measure success at both post and page levels. No more switching tabs or juggling spreadsheets.
SOCIAL NETWORKS INTEGRATED
Content performance optimization
Evaluate post types, frequency, and history to replicate content that performs best. Compare performance across social media platforms and refine your approach for maximum impact—whether boosting awareness or driving conversions.
Engagement insights that drive results
Identify top-performing posts, best times to post for reach, engagement or conversions, and average engagement rates. Separate organic vs. paid performance to refine your social media marketing strategy. With real-time data, you’ll never guess what works again.
“Iconosquare allows us to better understand our social media performance by providing a clear comprehensive dashboard for different metrics. You can either get an overview of top indicators or get deep into the analytics with precise data points.”
For demographics to connections
Visualize community growth and dive into demographic insights like age, gender, and location. Track your mentions and comments to gauge sentiment and preferences. Tailor social media content that resonates and builds loyalty with our ultimate social media management tool.
Competitive listening & benchmarking
Stay ahead by analyzing competitors’ social media performance. Track their engagement rates, content strategies, and audience growth. Use these benchmarks to adjust your tactics and claim your market edge. Enhance your competitor analysis with social listening capabilities across platforms like Facebook and Instagram.
“Love how easy it is to navigate! It's so easy to navigate and the analytics are always on point.”
Automated reporting, simplified
Share success effortlessly with exportable reports. With our reporting features, customize dashboards with the metrics, charts, and graphs you need, then send automated reports to stakeholders or export as PDF/CSV. No more manual spreadsheets—just presentation-ready insights.
Effortless data exports
Export any dataset in seconds. Turn analytics into visual graphs for presentations, or download CSV files for deeper analysis. Select custom time frames and share insights with your team instantly.
“Creating specific dashboards for your social media accounts is amazingly easy in Iconosquare. You can do it quickly and intuitively.”
Your analytics that fit in your pocket
FAQ
What is social media analytics?
Social media analytics is the practice of collecting and analyzing data from social media platforms to understand user engagement and social media content performance.
Which social media metrics should I track?
The metrics you should track depend on your specific social media goals, defined in your social media strategy. If your aim is to increase brand awareness, focus on metrics like reach and impressions. If you're looking to boost engagement, track likes, shares, comments, and engagement rates. For lead generation or sales, monitor click-through rates and conversion rates.
How to track my social media analytics?
Social media management tools like Iconosquare make your analytics way easier. To access your analytics on our platform, go to the Analytics tab. Simply choose which view you want: overview, engagement, community, content, etc.
You can export everything if needed. You can also create customized dashboards thanks to our reporting features in just a few clicks, so you can look only at the statistics that matter to you.
Can I share my Custom Dashboard?
Yes, you can! You have two solutions:
- To export your Custom Dashboard, simply click on the Export icon, and select either XLS or PDF.
- To share it, once you're in the Dashboard tab, hover over the one you want to share. Click on the “Share a dashboard” icon and select the user you wish to share it with. Click on “Confirm” to finish.
Why is social media analytics important?
By tracking metrics such as likes, shares, and comments, you can gain valuable insights into what resonates with your audience. This enables you to refine your social media marketing strategy and make informed decisions to boost your brand visibility and engagement.
What data can I track with Iconosquare?
You can track over 100 metrics and KPIs on Iconosquare. On a single dashboard, monitor data from Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
How can I create a Custom Dashboard?
Build a custom dashboard of the insights you find most valuable, specific to each of the social profiles you manage - perfect if you’re managing multiple profiles or brands. Click on the Dashboard icon in the main menu and start building!
- Select the date range you’d like to display data for
- Drag and drop the graphs and KPIs you’d like displayed from within each section to the dashboard. You can drag and drop the graphs once they're in the dashboard to re-order the graphs also.
- Click the blue save button in the bottom of your screen!
How can I schedule an export for my Custom Dashboard?
- Head to the Reports tab
- Click on "Create new report" at the top right of the page
- Select "Dashboard Report"
You can then set the criteria for your report, including:
- Choose whether you want to set up an XLS or PDF export
- Title of your report
- Choose if you want the report to be sent via email with a link to download the report, and if so, the recipients of that email
- Which social profiles you want to set the report for
- Which date ranges you want the report to cover
- Timezone you want your report to be based on (this automatically defaults to your Iconosquare account timezone)
- Choose if you want to schedule the report and the frequency - select this option for recurring reports (eg. every month), or choose no if you just want to set up a one-off report!