Social media analytics and reporting tools built for multiprofile teams
Iconosquare's social media analytics and reporting tools bring 100+ metrics into one dashboard, far beyond what native platforms show. Track performance, benchmark competitors, and turn your data into branded, stakeholder- or client-ready reports in minutes. And Uma, your built-in AI analyst, is right there to answer questions about your performance in plain language.
Track 100+ metrics in real time
See how every social account performs, at a glance.
Spot what drives engagement, and when
Identify your top posts, engagement rates, and peak times.
Benchmark your competitors
Compare their engagement, content, and audience growth.
Generate automated & personalized reports
Build branded, presentation-ready reports, exported in a few clicks.
Access deeper social media analytics than native platforms offer, all in one place. Iconosquare aggregates data from every account you manage across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), Pinterest, and YouTube, giving you a unified view of performance. From reach and impressions to conversions, track 100+ social media metrics at both post and page level, organic and paid.
Group your social media accounts the way you work
Organize the profiles you manage into groups by brand, location, platform, or language. See aggregated performance across a whole group, or drill into a single profile, so you always analyze exactly the segment you care about.
Ask Uma, your AI social media analyst
Uma is Iconosquare's built-in AI social media analyst. It turns your data into clear answers, instantly, no dashboard hunt required. Just ask, "What were my biggest changes this month?" and Uma surfaces what matters, explains the why, and shows the posts and numbers behind it. All grounded in your own data.
Optimize your content performance
Evaluate post types, frequency, and history to replicate the content that performs best and refine your content strategy. Compare performance across social platforms and adjust your approach for maximum impact, whether you're boosting awareness or driving conversions. And it works even on posts you didn't publish through Iconosquare.
“Iconosquare allows us to better understand our social media performance by providing a clear comprehensive dashboard for different metrics. You can either get an overview of top indicators or get deep into the analytics with precise data points.”
Analyze engagement rates and best times to post
Identify your top-performing posts, the best times to post for reach, engagement, or conversions, and your average engagement rates. Separate organic from paid performance to sharpen your social media marketing strategy. With real-time data, you'll never guess what works again.
Track every campaign in its own dashboard
Group all the posts behind an initiative, like a product launch or a seasonal push, into a single campaign. Track its performance in a dedicated dashboard, so you can prove exactly what each campaign delivered.
Explore audience demographics and community growth
Visualize community growth and dive into demographic insights like age, gender, and location. Track your mentions and comments to gauge sentiment and preferences. Then tailor content that resonates and builds lasting loyalty.
“Love how easy Iconosquare is to navigate! It's so easy to navigate and the analytics are always on point.”
Benchmark your competitors' performance
Stay ahead by analyzing your competitors' social media performance. Track their engagement rates, content strategies, follower growth, and audience demographics, then use those benchmarks to adjust your tactics and claim your market edge. Strengthen your competitor analysis with social listening across platforms like Facebook and Instagram, and pull it straight into your reports to show stakeholders exactly where you stand.
Automate and share your social media reports
Build branded, customizable reports from your data in minutes, using a drag-and-drop interface. Schedule them to land in inboxes daily, weekly, monthly, quarterly, or annually. Share white-label dashboards with clients and teammates, export presentation-ready PDFs, and prove your social media ROI to stakeholders without rebuilding a spreadsheet every month.
Query your analytics in ChatGPT, Claude, and Gemini
Turn any dataset into a visual graph in seconds, or download a CSV for deeper analysis when your team needs to work with larger sets of raw data. Or skip the export entirely: with the Iconosquare MCP, connect your analytics to Claude, ChatGPT, or Gemini and ask questions about your performance directly in those tools. Select custom time frames and share insights with your team instantly.
“Creating specific dashboards for your social media accounts is amazingly easy in Iconosquare. You can do it quickly and intuitively.”
Everything in your analytics and reporting toolkit
One platform, from tracking a single metric to sending a branded monthly report. Here's the full Iconosquare picture.
100+ metrics, in real time
Post- and page-level, organic and paid, across every network you manage.
Best times to post
Data-backed recommendations for reach, engagement, or conversions.
Groups
Organize accounts for aggregated or per-profile views.
Campaigns
Group the posts behind an initiative and track them in a dedicated dashboard.
Audience insights
Demographic breakdowns by age, gender, and location, plus community growth and sentiment from mentions and comments.
Competitor analysis
Benchmark competitors' engagement, content strategy, and audience growth with cross-platform social listening.
Uma, your AI analyst
Ask questions about your performance in plain language, grounded in your own data.
Custom dashboards
Drag and drop the KPIs and graphs you want, per profile or brand.
Templates & customization
Ready-made templates or fully tailored reports: any time frame, period comparison, your own sections, text, and images.
Automated delivery
Schedule reports to inboxes daily, weekly, monthly, quarterly or annually.
White-label reports
Export as PDF, XLS, or CSV, branded with your own logo.
Competitor reports
Benchmark follower growth, posting frequency, engagement, and audience demographics against your competitors.
Hashtag reports
Track hashtag usage and the engagement each one drives.
Reports sharing
Share dashboards and reports with teammates and clients via user access or a private link.
MCP
Pull your analytics into your favorite LLM such as ChatGPT, Claude, or Gemini, and query them there.
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