Stay one step ahead with our social listening & monitoring tool
Benchmark industry trends, track competitors, and stay on top of hashtags and mentions with our powerful social listening and monitoring tool. Protect your brand’s reputation and perception in real-time, all from one intuitive dashboard.
Benchmark industry trends
Track shifts and outpace your competitors.
Track relevant hashtags
Analyze posts and compare campaign impact.
Monitor brand mentions
Protect your reputation with mention monitoring.
Generate actionable reports
Export data to refine marketing strategy.
Benchmark
your industry
Utilize the data we collect from other users in your sector to see how you stack up against your competition. Stay ahead of industry shifts and trending topics to proactively adapt your marketing strategy. Identify opportunities to align your campaigns with what resonates in your niche, ensuring your social media posts remain relevant and impactful.
SOCIAL NETWORKS INTEGRATED
Get a competitive analysis
Select competitors and compare your performance to theirs using powerful social media listening tools. Track their social media channels for campaign patterns, follower growth, and engagement spikes. Leverage this data to refine your approach and outpace your rivals.
Track relevant hashtags
Focus on specific hashtags and access detailed analytics (number and type of posts published, interactions, and more), comparing them side by side. Build dynamic feeds of social media posts tied to your campaigns, ensuring you capitalize on viral moments and track relevant hashtag performance over time.
“The benchmark and competitor sections are very useful to us, and save us a lot of upstream work.”
Never miss a mention with brand monitoring
Protect your brand’s image with real-time tracking of brand mentions across platforms. With social media monitoring tools, you’ll never miss feedback, complaints, or PR crises. Respond swiftly to strengthen customer service and loyalty. Analyze customer sentiment to identify advocates, address pain points, and refine your brand voice for deeper connections.
Generate a social listening report
Schedule customized monthly reports to monitor competitor evolution or export hashtag statistics. These reports simplify complex data into digestible formats, empowering teams to focus on executing successful social media marketing strategies instead of manual analysis.
Get the competitive insights you need
With social listening features and monitoring features, you can see how your competitors in the industry are performing and adapt your strategy accordingly. Excelling on social media is only possible if you stay ahead of the game! Iconosquare, your new social media management tool, will make your life as a social media manager easier.
“We can focus on our content strategy as Iconosquare provides peace of mind and security in terms of social listening, monitoring and analysis.”
FAQ
What is social listening?
Social media listening involves tracking and analyzing conversations and mentions about a brand, industry, or specific topics across social media channels. It focuses on understanding customer sentiment, trends, and feedback to inform marketing strategies and enhance engagement. Iconosquare, your social listening tool, helps you stay attuned to the conversation.
How to do social listening and monitoring?
Stop wasting time analyzing your competitors' social accounts one by one to find out what they're doing and how to react. Social media listening tools make it easy! With Iconosquare’s social listening features and social media monitoring features, track brand mentions and hashtags, keep an eye on your competition, and identify trends in your industry.
What’s included in the Industry Benchmark feature for Instagram and Facebook?
With KPIs including Average followers growth rate, Average engagement rate per post, Average engagement rate on reach, and Type of posts and stories published, you can easily compare your performance with that of others in your industry. You’ll have access to a comprehensive comparative table.
How many hashtags and competitors can I track at once?
With Iconosquare, your social media marketing ally, you can track up to 10 hashtags and 10 competitors simultaneously, per social profile.
What is social media monitoring?
Social media monitoring involves keeping an eye on specific mentions, keywords, or hashtags related to a brand or topic. This approach allows for more active engagement by tracking what people are saying in real time. Social media monitoring tools like Iconosquare help you monitor competition and industry trends.
How can I access analytics for my Tags and Mentions?
Under the Listening tab, you'll be able to see a breakdown of the type of tags/mentions you've received, as well as a breakdown of the media type. You can also monitor how many times people mention your social profile in captions and comments in real-time!
Can I track any hashtag I want?
You can track almost any specific keyword and trending topic you want. Only hashtags with over 50k posts per day cannot be tracked.