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09 MIN.
Enhance your Pinterest performance with our comprehensive guide to Pinterest analytics. Discover strategies, tools, and best practices to develop a successful Pinterest strategy.
Marvellous
With over 537 million monthly active users seeking inspiration and ideas on the platform, Pinterest is a treasure trove of opportunities just waiting for you to explore!
Pinterest offers a unique opportunity for businesses, marketers, and content creators to showcase their products, build brand awareness, and increase website traffic.
However, to truly harness the potential of Pinterest, it's not enough to simply pin content and hope for the best.
You need to understand how your audience interacts with your content and what strategies lead to success. That's where Pinterest analytics comes into play.
So in this guide, we'll explore everything you need to know about Pinterest analytics. From accessing and navigating the analytics dashboard to key metrics to track, we'll equip you with the knowledge and tools to elevate your Pinterest game.
Let’s get started.
Pinterest analytics are the tools and insights that help users track the performance of their pins, boards, and overall profile activity on the platform.
They allow users to gain insights into which pins perform best, what content resonates most with their audience, and how to optimize future pins for maximum engagement.
Understanding these insights will allow creators and businesses to improve their Pinterest marketing strategies.
When you have a detailed understanding of your audience’s demographics, interests, and online habits, you can tailor your content more effectively to meet their expectations.
For example, if you know your audience is primarily interested in fashion trends, you can focus on creating pins that highlight new styles.
This will lead to higher engagement rates. Similarly, knowing when your audience is online allows you to schedule posts during peak activity times, increasing the chances of your content being seen and interacted with.
Quality content is the lifeblood of successful social media marketing. Pinterest Analytics allows you to track your content performance so you can improve your content strategy.
By identifying your top-performing pins, you can determine which types of content engage your audience the most and tailor future posts accordingly. This is especially helpful for discovering the best design elements, keywords, or calls to action that drive engagement.
Also experiment with different types of content—whether it’s videos, infographics, or product showcases—and rely on analytics to gauge their effectiveness.
The ability to consistently test and refine your strategy using real data helps ensure that your content remains fresh, relevant, and engaging.
Pinterest analytics helps you understand your content performance, but it also allows you to stay ahead of industry trends.
Pinterest provides insights into popular categories, seasonal trends, and trending topics. For example, Pinterest Predicts is a trend forecasting tool powered by machine learning provided by Pinterest that offers insights into upcoming trends based on user data and activity.
Unlike traditional trend reports that focus on what’s already popular, Pinterest Predicts identifies emerging trends before they peak.
By analyzing what users are searching for and saving on the platform, Pinterest can predict which ideas, styles, and interests will gain traction in the near future. This tool helps marketers stay ahead of trends, giving them a competitive advantage in their content strategy.
You can also use the insights from trending content to see where your brand stands when compared to others in your niche. By comparing your performance with industry benchmarks, you can refine your strategy to help you stand out.
For businesses that run paid campaigns on Pinterest, analytics offers detailed insights into the performance of ads.
Pinterest analytics provides data on impressions, saves, clicks, conversions, and engagement for promoted pins, allowing you to see which campaigns are most effective. You can analyze the cost-effectiveness of your Pinterest ads by monitoring CPC and the overall return on investment.
If you have the Pinterest tag installed on your website, you can measure specific actions taken by users after they click on your promoted pins, such as purchases, sign-ups, or form submissions.
You can access Pinterest analytics directly from the app, or you can use a social media management solution like Iconosquare.
Pinterest analytics is only available to business accounts. If you don’t have one, switch your personal account to a business account in the settings.
If you have a business account, follow these steps:
The analytics overview gives you a good understanding of your content performance. With these insights, you can refine your Pinterest strategy, boost your engagement, and grow on the platform.
We’ve seen how to view analytics on the Pinterest app, let’s see how you can use Iconosquare.
To view Pinterest Analytics using Iconosquare, follow these steps:
Iconosquare provides various graphs and reports that allow you to track your content’s performance and compare trends over time. And if you work for a client or a boss, you can export a report of your performance or schedule it to be delivered at a later date.
If you’re wondering how to understand Pinterest analytics, you’re in the right place! Let’s look at the key Pinterest metrics you should monitor and what they mean.
A lot of you may wonder what impressions are on Pinterest analytics. As with any other social media platform, impressions measure the number of times your pins (publications) appear on users’ screens. This includes both home feeds and search results.
Pinterest impressions give you a sense of your content's overall reach. A high number of impressions means your pins are being distributed widely across Pinterest. However, impressions alone don’t indicate how users interact with your content—they only show visibility.
Engagements refer to any interaction users have with your pins. This includes pin clicks, saves, and comments. High engagement numbers indicate that your content resonates with viewers.
By tracking this metric, you can understand which pins are prompting users to take action, whether it’s saving a pin for later or clicking through to your website.
Saves occur when users add your pin to one of their own boards, effectively bookmarking it for future reference. This metric is a strong indicator of how useful or inspiring your content is to users.
Pins with a high number of saves have the potential to reach a broader audience, as users' followers may see the saved pin, amplifying your reach.
Pin clicks measure how many users click on a pin to view it in more detail. Pin clicks show that your content has intrigued users enough to explore further.
This metric can be used to gauge the effectiveness of your pin’s visual appeal or description in catching users' attention.
Outbound clicks refer to the instances when a user clicks on a link that takes them away from Pinterest to an external site. This metric is important to measure because it lets you know how well your Pinterest content drives traffic to your products, services, or articles.
A high number of outbound clicks indicates that your pins are successfully converting views into site visits.
In the Audience insights section, you can find demographic information about followers and users who interact with your pins. This includes age, gender, location, and device.
By understanding the makeup of your audience, you can tailor your content to better match their preferences. For example, if you notice a majority of your audience is interested in DIY projects, you might focus on pins that feature tutorials and guides.
Top pins identify your best-performing pins over a specific period, those that generate the most impressions, engagement, or clicks.
By analyzing these pins, you can determine what content works best for your audience and replicate them in future posts. You can also test different variables, like pin design, keywords, and posting times, based on this data.
While this is a basic metric, the number of people following you is an essential indicator of your overall growth on the platform.
An increase in followers suggests that your content consistently attracts and retains an audience. Followers are more likely to engage with your content regularly since they will see your pins in their home feed.
The monthly total audience metric represents the total number of unique users who see your pins in a given month. This metric gives you a broad idea of how your content is being distributed across Pinterest.
If your monthly audience count is rising, it indicates that your content is gaining traction and reaching a wider audience.
Engaged users take actions like saving, clicking, or commenting on your pins. Comparing monthly total audience with engaged users helps you understand the proportion of your audience that is actively interacting with your content.
High engagement relative to viewership is a strong signal that your pins resonate with your audience.
Video views measure how many users watch your video pins. Tracking video views helps you understand how well your video content is performing compared to static pins.
If video pins are driving more views than traditional pins, you may want to create more video content.
Play time is the total amount of time users spend watching your video pins. This metric is useful for evaluating the quality and appeal of your video content.
Videos with higher watch times suggest that users find them engaging enough to stick around until the end.
Average play time refers to how long, on average, a user watches your video pins. A high average play time indicates that viewers are watching a significant portion of your video. This is important for driving engagement.
If the average play time is low, it may be a sign that your video content needs to be more compelling or concise.
Pin CTR measures the percentage of impressions that result in pin clicks. A high CTR indicates that your pin design, headline, or description is effectively capturing users’ attention and encouraging them to engage with the content.
Engagement rate measures the percentage of impressions that lead to any type of interaction (saves, clicks, comments, close-ups). It’s a broader metric than CTR, as it accounts for all forms of engagement, not just clicks.
A high engagement rate signals that your content resonates well with users, and it’s a useful indicator for assessing overall content performance.
Top performing boards identify which of your boards are driving the most engagement and impressions. With this data, you understand which categories or themes your audience is most interested in.
By focusing on curating and adding content to these high-performing boards, you can maximize engagement and growth.
These metrics provide comprehensive insights into the performance of your Pinterest content, helping you refine your strategy and achieve better results on the platform. By consistently monitoring these analytics, you can make informed decisions that drive more traffic, engagement, and conversions.
For anyone looking to optimize their presence on Pinterest, understanding and utilizing analytics is a necessity.
Whether you're a business aiming to boost sales, a blogger trying to drive traffic to their website, or a content creator looking to increase your reach, Pinterest Analytics offers valuable data to help you make informed decisions.
Regularly reviewing and adjusting your Pinterest strategy based on these analytics will allow you to stay ahead of trends, maximize your content’s potential, and achieve long-term success on the platform.
For an even more comprehensive view of your Pinterest performance, consider using tools like Iconosquare. The best part is that you can also connect your other social media profiles to Iconosquare! With this, you can easily monitor your overall social media marketing strategy from one platform. Start your free trial of Iconosquare today.
Hi! I'm Marvellous, huge fan of Iconosquare as a product, and determined to help experienced social media marketers thrive in the various aspects of their career.
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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