Iconosquare vs. Buffer: The Ultimate Social Media Management Solution Comparison
If you're searching for a top-notch social media management tool that delivers advanced analytics, robust features, and unbeatable value for your money, look no further than Iconosquare. In this comparison with Buffer, we'll explore why Iconosquare is the preferred choice for businesses seeking to skyrocket their social media game.
Spoiler alert: There is no Iconosquare alternative. Here's why.
Great value for money
Pay only for what you require. Iconosquare provides budget-friendly pricing options with more bang for your buck when compared to Buffer, making it a financially smart choice for businesses and agencies of all scopes.
User-Friendly Interface
User-friendly, straightforward (and just super pretty!), Iconosquare’s interface stands out from the rest, making it relatively effortless for agencies to handle their clients’ social media profiles.
Data-Centric Tools
Iconosquare's analytical tools enable Social Media Managers to monitor key metrics such as follower expansion, engagement levels, and hashtag effectiveness, offering them a clearer picture of what strategies are successful and which are not.
Customizable Dashboard
Iconosquare's adaptable dashboards empower teams to generate reports that cater to their unique requirements, making it hassle-free to gain the insights necessary for making educated decisions.
Iconosquare | Buffer | |
|---|---|---|
| Pricing | From $49/month | Restricted free plan available, then from $5/month |
| Social platforms supported |      |     |
| Free trial | ||
| All features opened for all plans | ||
Analytics and reporting | ||
| Best time to post | ||
| Promoted posts analytics | ||
| Custom views / dashboards | ||
| Brand customizable reports | ||
| Campaigns performance | ||
| Gained and lost followers | ||
| IG Reels / Stories | ||
| FB Reels | ||
| IG/FB Posts engagement timeline | ||
| IG/FB Reach distribution (age and gender) | ||
| Channel / SP Group analytics | ||
| Data retention | unlimited | 24 months maximum |
Scheduling and publishing | ||
| Reminder for native publishing (for stickers, music, etc.) | ||
| Calendar view | ||
| Feed view | ||
| Alt text | ||
| AI Caption | ||
| AI Hashtag generator | ||
| AI Hashtag generator | ||
| Publishing recommendation | ||
| Saved captions & hashtags | ||
| Social media events calendar | ||
| First comment | ||
| Easy publishing on multiple social profiles or by channel/SP Group | ||
| Mentions in post | ||
| Promote an existing post | ||
Collaboration | ||
| Approval workflows | ||
| Internal notes | ||
| Assign posts to team members | ||
Listening | ||
| UGC monitoring | ||
| Competitors | ||
| Industry benchmark | ||
| Trends inspiration | ||
Community management | ||
| Comments | ||
| Mentions | ||
| Direct messages |
Trusted by more than 20,000 social media marketers around the world.
