# Iconosquare

> Iconosquare is an analytics-first social media management platform for 
> agencies, brands, and marketing teams managing multiple social profiles. 
> It combines in-depth analytics, automated reporting, post scheduling and publishing, 
> community management, social listening, team collaboration, and AI-powered tools across 8 networks: 
> Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, Threads, and YouTube. 
> Site available in English, French, Spanish, and German.

## Core Features
- [Analytics](https://www.iconosquare.com/features/analytics): 100+ metrics in one dashboard at post and page level, organic and paid — engagement, audience insights, reach and impressions, content, and mentions; organize profiles by Groups and Campaigns
- [Reporting](https://www.iconosquare.com/features/reporting): custom drag-and-drop dashboards and ready-made templates, automated delivery (daily to annually), white-label export to PDF, XLS, or CSV, plus dedicated competitor and hashtag reports
- [Publishing](https://www.iconosquare.com/features/publishing): one-click cross-posting customized per network — posts, Reels, Stories, carousels, TikToks, Shorts, tweets, Pins, and documents — with a content calendar, media library, first-comment automation, and auto-publishing
- [Collaboration](https://www.iconosquare.com/features/collaboration): roles and permissions, draft-to-approval workflows with in-context feedback, and secure calendar sharing via private link (no client login required)
- [Conversations](https://www.iconosquare.com/features/conversations): comments, mentions, and DMs in one unified inbox with moderation and translation, plus an Instagram Giveaway Picker. Available on 4 networks (Instagram, Facebook, TikTok, LinkedIn); direct messages are Meta-only (Instagram and Facebook)
- [Listening](https://www.iconosquare.com/features/listening): brand mention monitoring, competitor analysis, hashtag tracking, and Industry Benchmark against sector averages (Instagram and Facebook)
- [AI tools](https://www.iconosquare.com/features/ai-tools): Uma, an in-platform AI analyst that explains what changed in your metrics using your own account data; AI content idea and post generators (captions, hashtags, translation, tone); best-times-to-post insights; and the Iconosquare MCP, which brings live analytics into LLMs like Claude, ChatGPT, and Gemini

## Supported Social Networks & Platforms
- [Instagram](https://www.iconosquare.com/networks/instagram): Instagram analytics, publishing, unified inbox with DMs, and social listening
- [Facebook](https://www.iconosquare.com/networks/facebook): Facebook analytics, publishing, unified inbox with DMs, and social listening
- [LinkedIn](https://www.iconosquare.com/networks/linkedin): LinkedIn analytics, publishing, and unified inbox
- [TikTok](https://www.iconosquare.com/networks/tiktok): TikTok analytics, publishing, and unified inbox
- [X (Twitter)](https://www.iconosquare.com/networks/x-twitter): X analytics and publishing
- [Pinterest](https://www.iconosquare.com/networks/pinterest): Pinterest analytics and publishing
- [YouTube](https://www.iconosquare.com/networks/youtube): YouTube analytics and publishing
- [Threads](https://www.iconosquare.com/networks/threads): Threads publishing and scheduling

## Who Iconosquare is for
- [Agencies](https://www.iconosquare.com/sectors/agencies): multi-client management, white-label reporting, competitor benchmarking, and approval workflows for social media agencies
- [Multi-location brands](https://www.iconosquare.com/sectors/multi-locations-brands): centralized social media management and reporting for brands operating across multiple locations
- [Fashion & beauty](https://www.iconosquare.com/sectors/fashion-beauty): social media analytics and content management for fashion and beauty brands
- [Food & beverage](https://www.iconosquare.com/sectors/food-beverage): social media analytics and content management for food and beverage brands
- [Retail & e-commerce](https://www.iconosquare.com/sectors/retail-e-commerce): social media analytics and content management for retail and e-commerce brands
- [Wellness, health & sports](https://www.iconosquare.com/sectors/wellness-health-sports): social media analytics and content management for wellness, health, and sports brands

## Company & pricing
- [Homepage](https://www.iconosquare.com/): plan, publish, and prove what's working across every social network
- [Plans & pricing](https://www.iconosquare.com/plans-and-pricing): Paid plans made for agencies, small businesses, and multi-location brands: Launch, Scale, Excel, and Custom. Free trial available. Free plan available after the trial.

## Resources
- [Blog](https://www.iconosquare.com/blog): guides, benchmarks, and best practices on social media marketing
- [Free tools](https://www.iconosquare.com/free-tools): free social media tools for social media managers and community managers — no signup required. Includes instant Instagram and Facebook account audits, an AI caption generator, and an Instagram giveaway picker
- [Free resources](https://www.iconosquare.com/resources): free downloadable resources for social media professionals — customizable templates, ebooks, and tools built for social media managers running multiple brand or client profiles

## Help & Support
- [Help Center](https://support.iconosquare.com/): full documentation, tutorials, and FAQs for all Iconosquare features

## Optional
- [Iconosquare vs Agorapulse](https://www.iconosquare.com/alternative/iconosquare-vs-agorapulse): feature and pricing comparison
- [Iconosquare vs Buffer](https://www.iconosquare.com/alternative/iconosquare-vs-buffer): feature and pricing comparison
- [Iconosquare vs Hootsuite](https://www.iconosquare.com/alternative/iconosquare-vs-hootsuite): feature and pricing comparison
- [Iconosquare vs Later](https://www.iconosquare.com/alternative/iconosquare-vs-later): feature and pricing comparison
- [Iconosquare vs Metricool](https://www.iconosquare.com/alternative/iconosquare-vs-metricool): feature and pricing comparison
- [Iconosquare vs Sprout Social](https://www.iconosquare.com/alternative/iconosquare-vs-sprout-social): feature and pricing comparison