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#W_Union_Square Aka #Germania_Life_Insurance_Company_Building #201_Park_Avenue_South #Union_Square #Hotel #Building_Buddy @BLDGBUDDY #Architect #DOench_and_Yost #Built #1911 #Size #270_Keys #200000_sf #21_Stories #Developer #Germnia_Life #Owner #Host_Hotels #Flag #W_Hotels #Germania_Life #Archdaily #landmark Germania Life was based in the financial district until 1911; first leasing offices in a succession of buildings, and later, purchasing 20 Nassau Street (c. 1850s, demolished). Located at the corner of Cedar Street, beside the Equitable Life Assurance Company, the building was a four-story Italianate structure that the company reportedly remodeled by 1876, adding a substantial mansard roof. To coincide with the firm’s semi-centennial in 1910, Guardian Life acquired a site at the northeast corner of Union Square, fronting Fourth Avenue and East 17th Street, between the neighborhoods called Union Square and Gramercy Park. Identified as both 201 Park Avenue South and 50 Union Square East, the land was purchased under Cornelius Doremus, the company’s second president. Completed in 1911, the neo-French Renaissance style headquarters was designed by architect Frederick D’Oench (& Joseph Warren Yost), who served on the company’s Board of Directors. Like the Nassau Street home office, it was capped by a prominent mansard roof. Twenty stories tall, the Germania Life Building was one in a small group of early steel-framed skyscrapers to rise in the area during the first decade of the twentieth century, including the Bank of the Metropolis (Bruce Price, 1902–3, a designated New York City Landmark), the headquarters of the Consolidated Gas Company, (Henry J. Hardenbergh, 1910–14), now the Con Edison Building, and various store and loft buildings along Fourth Avenue, now called Park Avenue South. To take full advantage of the site’s visibility from Union Square, as well as from the approaching streets, a large electric sign advertising the company’s name was installed atop the mansard roof – one of the first of its kind in New York City.
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sitte : Devine!!!
blurry_snaps : Very interesting history!
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