Engage
your audience

Create photo and video contests to support the launch of a new product, benefit from promotional seasons ( Mother’s Day, Christmas, Valentine’s Day...) or just animate your brand in a smart way to be better positioned on Instagram.

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1

Set up your contest

Theme

Define precisely what you expect from contestants.

Reward

Be aware that visibility is also a very attractive incentive for Instagram users. Provide your terms & conditions.

Duration

The average duration observed is 3 weeks.

Geographic target

Whether your contest is worldwide or restricted to specific countries, it will be broadcasted only to your target.

Hashtag

Prefer a non existing hashtag. To avoid typing mistakes, make it ten characters or less.
You can use several hastags but 2 is plenty. You can also ask contestants to mention your brand in their caption (@brand).

2

Engage your communities

Instagram

Through Iconosquare customized public page.

Facebook

Via a contest app, also customized to match the look & feel of your public page.

Twitter

Allowing your followers to participate directly from Twitter, using the combination of your choosen #hashtag plus the mention @yourbrand.

Your own community

On your website (via an embed of your public page).

3

Moderation

Our moderation platform has been praised many times for its ease-of-use.

Access to the platform is secured with login/password and it works beautifully on all devices (computer, tablet and mobile).

Moderation can be performed either prior to or post-publishing.
Photos or videos posted from all sources are gathered in a single feed that can be viewed either as thumbnails or larger images. A range of filtering options is also available.

4

Public Page on Iconosquare

Customization has been made very easy with our online editor:
upload your artwork for desktop and mobile layouts, play with the background and text colors to adjust the look & feel, add links to other services of your digital identity.

Public pages include a voting system and the possibility to upload photos and videos for contests.

They can be accessed even if not connected to Iconosquare:
the page is indexed by search engines, connected users are notified of each new contest starting, your contest appears in our directory.

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5

Go further with your contest

Embed

Choose which element is displayed on your website:
embed the whole of your Iconosquare public page or just the section displaying entries. The option to upload photos or videos is also available from the embed.

Facebook app

Submit contestants to a fangate to increase likes on your Page.

Allow users to participate by uploading photos from their Facebook albums or directly from their computer.

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6

Monitor Activity

Online dashboard with global metrics about your contest such as:
Number of entries, participants, pageviews along with moderation, votes, shares, likes and audience and more specific ones depending on your broadcasting locations (see who is your most engaged community).

Download raw data exports (.xls) to build your own report.

7

Announce Winners

Announce your winners via the admin panel:
enter username and prize won, add as many winners as necessary and “Publish” ... Winners are automatically displayed on all of your pages (Iconosquare, Facebook app, etc).

Tip about contacting your winners

We will be able to provide emails for entries submitted via Facebook, uploaded on the public page or posted on Instagram if the user is registered on Iconosquare. To contact other participants, use Instagram Direct, post a comment on their latest Instagram photo/video or tweet them.

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