iconosquare

Iconosquare

Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community
http://www.iconosquare.com
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iconosquare - Iconosquare
Read the full interview: http://bit.ly/NASA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #nasa #marketing #space @nasa 4/5 ________________________________________ Key Statistics Engagement Rate: 3,89% Posts on Hashtag: 662,2K Average Number of Likes: 120K Average Posts per Week: 7 ________________________________________Q: How do you measure your brand influence on Instagram? A: While we don’t look at key performance indicators, we look at the overall reach. The Space Act of 1958 that created NASA instructs us to try and reach the widest practicable audience possible. So, our primary goal is to get as many people possible excited about our content of space exploration and discovery. ________________________________________Q: What motivated your choice to join Iconosquare? A: At NASA, we’re constantly evaluating new platforms and tools that connect NASA’s story to the public and help us measure our success.
smm - nasa - iconosquareinterview - space - marketing - education - socialmedia -
smurftrax : @glenito8
fernlung6 : Wow!! That's so beautiful.
deanydesigns : @bxdouglas @kruppe_the_eel
tarmiosa : πŸ‘πŸ‘πŸ‘πŸ‘
giftshopoficial : @savp29
tenesha10 : @jcwillo 😍😍
savp29 : Gracias mi cielo @giftshopoficial
barcelona_139 - brigitteb_photart - mortazaviman - itismeemily1026 -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NASA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #nasa #marketing #space @nasa 3/5 ________________________________________ Key Statistics Engagement Rate: 3,89% Posts on Hashtag: 662,2KK Average Number of Likes: 120K Average Posts per Week: 7 ________________________________________Q: You have the possibility to educate people on Science. With more than 3,1 million followers, do you think that your fans follow you thanks to your stunning pictures or because they want to get informed? A: We think the images do in fact lead people to learn about the science, engineering and technology behind them. Yes, some people will see beauty and just be awed by it, but others want to learn more. That’s why we try to summarize the story behind the image in the caption. ________________________________________A: What strategies do you use to attract new Instagram followers and keep them engaged? Q: We try to insert NASA into existing conversations. And really, it’s often not forced. Space exploration is relevant to things happening here on Earth. For example, when Nelson Mandela passed away, we shared a spectacular image of South Africa from the International Space Station in honor of his life and legacy. Seeing places on Earth from a different perspective can make people think differently our life. We all live on spaceship Earth, speeding around the sun in a tiny corner of the galaxy, one of which is among hundreds of millions of other galaxies. Campaigns are a great way to inject NASA into a story. We’ve done that with #SupernovaSunday, posting beautiful images of dead stars to Instagram during Super Bowl Sunday. Also, the day after Thanksgiving, the busiest shopping day of the year, Black Friday, we created #BlackholeFriday, where we pushed out artist conceptions and other images related to black holes. Another example of this was when the movie ‘Gravity’ was up for a record number of Oscar awards. NASA and its community of followers flooded social channels with images from decades of human spaceflight about the real work being done in space using #RealGravity.
space - supernovasunday - marketing - socialmedia - smm - nasa - iconosquareinterview - realgravity - blackholefriday - education -
yinoryang : Awesome
swankyrecipes : Wow amazing!
ericfreid : Too much text ;)
maryhurlbutphoto : Good read
afsaneh_fh97 : @tiktaakforever
mazyyf : @gity_ebr
playerjeong : μ’‹μ•„.. λ– λ‚˜κ³ μ‹Άλ‹€..... 우주둜~~~
aleberselli70 - mortazaviman - mariemlovers - pts_gtrk -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NASA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #nasa #marketing #space @nasa 2/5 ________________________________________ Key Statistics Engagement Rate: 3,89% Posts on Hashtag: 662,2K Average Number of Likes: 120K Average Posts per Week: 7 ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is a great way for us to share science data and NASA stories through visuals. Not only that, it reaches a different audience that often isn’t exposed to our brand or content. Our primary goal is to reach as many people as possible, and through platforms such as Instagram, we can show how NASA and space are relevant to their lives. ________________________________________Q: With more than 662K posts made with the #nasa hashtag. How has UGC (User-Generated Content) helped you develop your account? How are you using it? A: We have a program called a NASA Social, where we bring our social media users in-person to agency events, such as a launch, and give a behind the scenes experience. That has helped us build a strong social media community that shares our story from their perspective and their images on their own accounts. By leveraging the content our community creates, we’re able to reach a lot more people throughout the world, as our NASA Social community helps tell our story.
smm - nasa - iconosquareinterview - space - marketing - education - socialmedia -
iconosquare : @dortundhier Yes! As big fans of Lord of Rings, it reminded us a bit of the Eye of Sauron. But this one is for real and it's called the The Helix Nebula. 
miahashlee : That's why it's one of my favorites!! I'm an Aquarius myself!! Lol @iconosquare
dortundhier : @iconosquare so the next Lord of the rings would have to be shot in space. πŸ˜‚β˜ΊοΈ anyway, definitely rad shot! πŸ‘πŸ»
ismaieli : Ω„Ψ’ Ψ§Ω„Ω‡ Ψ§Ω„Ψ§ Ψ§Ω„Ω„Ω‡ Ω…Ψ­Ω…Ψ― Ψ±Ψ³ΩˆΩ„ Ψ§Ω„Ω„Ω‡ Ψ΅Ω„Ω‰ Ψ§Ω„Ω„Ω‡ ΨΉΩ„ΩŠΩ‡ ΩˆΨ³Ω„Ω…
jojohony : Ψ³Ψ¨Ψ­Ψ§Ω† Ψ§Ω„Ω„Ω‡
mibnr : @iconosquare Subhan Allah! 😊
playerjeong : μ•„.... λ‚  쳐닀보고 μžˆλŠ”κ²ƒ κ°™λ„€...
playerjeong : λ– λ‚˜κ³  μ‹Άλ‹€.... 우주둜~~ 지ꡬ엔 λ―Έλ ¨λ”°μœˆ λ‚¨μ•„μžˆμ§ˆ μ•ŠμœΌλ‹ˆ.....^^
gundogduhilmi - m7mmd1015 - vika_grishko_ - minhas_inpiracoes -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NASA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #science #nasa #marketing #space @nasa 1/5 ________________________________________ Key Statistics Engagement Rate: 3,89% Posts on Hashtag: 662,2KK ANL (Average Number of Likes): 120K Average Posts per Week: 7 ________________________________________Question: @nasa posted its first Instagram picture on the 6th of June 2013. Why did you choose to join Instagram? Answer: Instagram was a natural fit for NASA. So much of our content is visually inspiring. And since we joined the platform, the response has been wonderful. Today, there are over 3.1 million people who like NASA on Instagram, and that number continues to grow as folks become aware of its existence. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your audience? A: We’re often asked who our audience is. The answer is humanity. We feel that there is a NASA story that can related to everyone on the planet. The challenge is getting that content to people so they’re aware of what NASA’s doing and how the works of the agency impacts their life. With Instagram, pretty pictures is the gateway content that gets people hooked. Our images can connect with people on many levels, and through them, we can share our story. If you follow NASA and see a beautiful image, you might ask what that image. We provide that on our captions. It’s not just about sharing photos, but making people aware of the science behind those images.
smm - nasa - iconosquareinterview - space - marketing - socialmedia - science -
bananastories.co : Nice πŸ“·
irwineyes : @shezasphotos
shalom_1975 : πŸš€πŸš€πŸš€
iconosquare : "we have lift-off'  
visarmulgeci - axisgaming__ - pts_gtrk - prints.car -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/GARAGE-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @garageclothing 3/3 ________________________________________ Key Statistics Engagement Rate: 2,67% Posts on Hashtag: 27,5K ANL (Average Number of Likes) 5,9K Average Posts per Week: 15 ________________________________________Q: How do you measure your brand influence on Instagram? A: Engagement and growth (acquisition) are our main indicators, but we also track the number of times our hashtags are used and the reach of our posts through fans and users who do not follow us. We also look at the reach and engagement on photos posted by our collaborators on their accounts. ________________________________________Q: On your last 100 media posted, you have 2 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We would certainly love to post more videos but it’s more time consuming and complicated for us to make an effective and interesting standalone video. Even 15 seconds is long if what you’re watching is not engaging! That said, we have some new ideas that we’ll be experimenting with over the summer so keep an eye out! I also wanted to add that we’re loving the new Layout app as it gives us yet another tool for creating more engaging photos. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @wrightkitchen – food art @hansulrichobrist – other people’s words @itsashbenzo – because she’s just super fun! ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: It varies per post as we often create specific goals for each. We’re hoping to reach 5-6% engagement per post (likes + comments) later this summer which would give us an average of 10,000 likes and roughly 200 comments per post.
smm - fashion - iconosquareinterview - marketing - education - socialmedia -
haroldcraston : πŸ‘ŠπŸΌ
valenbaez : @cristredel
cristredel : Gracias mi @valenbaez super interesante
wjanarah - yenki_punjabizz - beniaminsabo - prints.car -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/GARAGE-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @garageclothing 2/3 ________________________________________ Key Statistics Engagement Rate: 2,67% Posts on Hashtag: 27,5K ANL (Average Number of Likes) 5,9K Average Posts per Week: 15 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has more engaged fans than any other of our social networks and this has allowed us to connect in ways we hadn’t done before. The photos we share and those shared by our fans come together to create a story that continuously grows and evolves, allowing us to interact with our fans on a personal level. ________________________________________Q: What motivated your choice to join Iconosquare? A: We needed a good Instagram management and analytics tool and Iconosquare the first few we found that had advanced reporting. Within a couple weeks, it helped us save time engaging with our fans, reported on the effectiveness of our posts, and helped us run simple contests. Great tool! ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We try to grow our followers through numerous different ways. Because we know that our fans and potential fans are heavy Instagram users and highly engaged on the platform, our top strategy is content. Through quality photos and captions that have a call to action, we’ve noticed that our fans are more likely to mention their friends in the comments. Hashtags are another great way to get new followers and we try to tag our content with trending and popular hashtags when appropriate. We also run contests around the #iweargarage hashtag to encourage girls to share their outfits. This UGC component gets us a lot of new fans when we regularly repost the best#iweargarage. Finally we just kicked off our #garagefestival campaign which aims to grow our US fanbase by collaborating with bloggers on-site at nine music festivals across North America.
fashion - marketing - socialmedia - smm - iconosquareinterview - iweargarage - garagefestival - education -
tru.reece : Trippy
naheda_sulieman - gungngurah99 - beniaminsabo - yenki_punjabizz -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/GARAGE-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @garageclothing 1/3 ________________________________________ Key Statistics Engagement Rate: 2,67% Posts on Hashtag: 27,5K ANL (Average Number of Likes) 5,9K Average Posts per Week: 15 ________________________________________Question: @garageclothing posted its first Instagram picture on the 19th of September 2011. Why did you choose to join Instagram? Answer: It was back-to-school, which is our biggest season, and we were looking for new and engaging ways to reach our audience. Garage fans are fashion-obsessed teenage girls and Instagram was the perfect platform for us to share photos of our clothes, inspiring outfits, and fashion trends. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Extremely relevant! Instagram is currently our fastest growing social channel, an integral piece of our social strategy, and the platform we have the most fun with. It allows us the freedom to distinguish ourselves from our competitors by creating a distinct personality for our brand through lifestyle photos and storytelling. ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? How are you using it? A: A key piece of our Instagram story is UGC. We initially created the #iweargarage hashtag as a way for our fans to share and identify their selfies and #OOTD, but as our account grew we needed to create a bigger identity for the hashtag. Today #iweargarage is a way for our fans to share how, when and with who they wear Garage through stories. Which pair of Garage jeans were you wearing on your first date? What’s your go-to sweater that’s always in your bag and has gone on sleepovers and camping trips with you? By encouraging our fans to post images that focus on the true events in their lives in which Garage was a part of, it creates a sense of pride and ties into personal memories which we can then re-share with our community.
fashion - marketing - socialmedia - smm - iconosquareinterview - ootd - iweargarage - education -
chrisbrown_officialfan_tz : Great community
mstopbas : πŸ‘ŒπŸ‘ŒπŸ‘Œ
wwwanderlusttt : <--- travel with me?
cikolataburdatr : Like
beautybylena916 : @katiezimbalisalon
vaczi.kristof - dafina_26 - mortazaviman - beniaminsabo -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 3/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We cross promote our account on Facebook and Twitter often, but at the core of it all, it’s about posting content they like or would like, which keeps them around and builds upon our following. Instagram contests are fun and always increase engagement. One of my favorite strategies is to hold a contest and then have your audience vote on the winner. We did this recently with flowers that were popping up on campus ________________________________________Q: How do you measure your brand influence on Instagram? A: Our goal is to provide quality content, not a quantity of content. The things we measure most are monthly average likes per post and number of comments per month. Other metrics are important to us, but these are crucial. I want to see our monthly average likes per post to be significant when compared to our overall audience – that means we’re posting the types of content that they “like.” In terms of comments, more is always better. All of the work we do with social media at WVU is to try to build relationships with various different groups; that starts with a conversation or a comment and that’s something we can build upon. ________________________________________Q: What is the philosophy of your account? A: Quality over Quantity and focusing not on what we want people to see but what our followers want to see.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
mmmtruck : They look so happy...not
fauxjebus : @mmmtruck Convocations are incredibly boring. πŸ˜’πŸ˜’πŸ˜’
mommallegra : @aggietjan πŸ‘
ahmed_albadi198555 : good
cash_kotopes : ξ€Ž ξ€Ž ξ€Ž
ps_with_luv : This is so interesting! Thank you :)
___floria___ : Cool
_chasingrivers_ : @whippedcakeco
meggi.megg - crawpic - izzati_mahazir - rosebambi -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 2/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: The majority of photos that we post are submitted from students, which is great for showing what our campus really looks like. In the end, we want to showcase how beautiful WVU is, but we also like to give credit to some of our great amateur photographers that we have. We have a great group of people who consistently send us beautiful photos … and that helps! We’ve recently started a campus Instagram group, which tries to get even more involvement from this passionate pack of students. They are the eyes and ears on the ground, so students can help tell the University’s story in a way that we aren’t always able to do. ________________________________________Q: What motivated your choice to join Iconosquare? A: It’s the best place to find statistics for our account and compare it against our peers and competitors. ________________________________________Q: On your last 100 media posted, 3 of them are videos. Why? Is managing your account with pictures more efficient than videos? A: We’ve found that our audience enjoys photos much more than videos and that, for the most part, photos look much more organic and authentic. In the age of social media, everything is quick, and adding a video requires people to sit through it instead of continuously scrolling to the next post. Our goal with Instagram – more so than the other social media platforms we use – is to post content that people enjoy and interact with. For us, that means fewer videos and more submitted content.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
giftshopoficial : @savp29
pdxdoc : @angy.elkhatib
angy.elkhatib : Yay! Let's go Mountaineers! @pdxdoc
ahmed_albadi198555 : nice
yaroosh_33_ : Iconosquare, can you tell me how do i post a picture here? I have no idea and I can't find how to post a picture, please tell me as soon as possible! :)
mywellpalafrassati - fayrouzsaif - m7mmd1015 - hedysukandar -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 1/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Question: @westvirginiau posted its first Instagram picture on the 30th of January 2013. Why did you choose to join Instagram? Answer: It was very clear to us that Instagram was the next big social media platform at that point. Our campus and our state have so many beautiful aspects to them, so Instagram (and other visual forms of social media) suit us very well. We also realized students really enjoyed Instagram, and we thought we could bring something different as they scrolled through the app. ________________________________________Q: How relevant is Instagram for a University like yours? A: It’s very relevant and continues to increase in importance each day for us. We’ve found current and prospective students have slowly begun to migrate away from older social media platforms like Facebook and Twitter and head for Instagram and Snapchat, among others. At WVU, we make it a priority to post photos and videos on Instagram multiple times per week – and really try to engage our various audiences through likes and comments. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram gives us an opportunity to build a better visual representation of ourselves as a University. While many other social networks benefit from adding visuals, Instagram relies fully on visual content. This brings people in, and it helps to illustrate stories, ideas or events in ways that words can’t always do. By focusing on a visual platform like Instagram, we’re able to tell stories in unique, visual ways instantly and captivate a new audience.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
rakamakafo_pranks_ : ξ€Ž
ovrgrnd : nice
brummiedave : @parksidegallery @BirmCons @bcuenglish
rabbani58 : awesome!
omar_pd : @chinojulio81 πŸ‘†πŸ»
wilberthabertoavilasachez : Hola nenas quisiera conocert
campbelltowncitylibrary : Excellent!
ahmed_albadi198555 : 
tuijg66 - winda_arfamz - ellykasiga - prints.car -
instagram
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