iconosquare

Formerly Statigram

8 million members! All you need to promote, manage and analyze your IG account. Engage your followers with photo contest Available now on HootSuite
http://www.iconosquare.com
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iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @originalzippo 2/2 ________________________________________ Key Statistics Engagement Rate: 4,58% Posts on Hashtag: 268K Average Number of Likes: 1,4K Average Posts per Week: 8 ________________________________________ Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: The inability to share using the native Instagram app led to an opportunity for both Zippo and fans. When we discover a particularly unique image, we request permission to use it and publish in on various other channels. They get bragging rights and links to their profile, and we get to integrate a uniquely rare part of global culture into Zippo’s already rich history. Though no data is available to prove this, we believe that featuring our fans like this is our most successful method for new fan growth. ________________________________________Q: How do you measure your brand influence on Instagram? A: We’re currently keeping a close eye on our followers and likes per image using Iconosquare’s free statistics section. As more data becomes available, we’ll surely find ways to improve the content we deliver. That being said, we try not to get too hung up over-analyzing date on any of our channels. We feel our time is better spent helping, conversing, and getting to know the community. We find value in making personal connections, nurturing relationships, and acknowledging the community. Though obviously anecdotal, we measure social success by the community telling us they appreciate what we’re doing. ________________________________________Q: You have joined Iconosquare on the 1st of April 2013. What are the features you like most ? A: The most helpful portion of Iconosquare for us is the “Best Time to Post” section of the statistics. Since our community is so widespread, this tool allows us to adjust posting habits based on the behavior of those who are interacting with our posts. ________________________________________ Read the full interview on our blog: http://bit.ly/zippo-ITW
iconosquarebrandsinterview - smm - socialmedia -
contigomarketing : Rotulaciones para Vasos Contigo, Termos, Filtros y más. #Siguenos y #Comparte Tenemos cantidades de diseños unicos y exclusivos solo para ti! #ALEEJOMARKETING
murilloandr3 : Eu gosto!!!! <3
pilot258 : Что за хуйня в ленте.
alvyrobt : I recognize the Rat Bastard
mwabebejnr : @plasticplayboy
bartolomei_ : How can I get an interview of my startup like this @iconosquare ? Send me an email: bartolomei@outlook.com
dy_angelo : Segue aki pessoal...sigo de volta ...vlw
joeprague - mbemi - aleixus - maanlol -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @originalzippo 1/2 ________________________________________ Key Statistics Engagement Rate: 4,58% Posts on Hashtag: 268K Average Number of Likes: 1,4K APW (Average Posts per Week): 8 ________________________________________ Q: How relevant is Instagram for a lighter manufacturer like you? What benefits has Instagram brought you? A: Being a global brand on social media comes with many challenges, the most difficult being the barrier of language. Instagram has allowed us to communicate with our fans without perfectly punctuated, polished, and practical messages. Instead of agonizing over every phrase, we can focus on our products and services through attention-grabbing images. The biggest benefit of Instagram has been the unique connections we continue to make every day. Since it’s so searchable, we can easily see what Zippo fans are interested in and engage with them on a one on one level. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has allowed us to be relevant without a big brand budgets and algorithms preventing our fans from seeing our content. We’ve been able to share a more natural story of Zippo through unpolished and ordinary snapshots. ________________________________________Q: @originalzippo posted its first Instagram picture on the 15th of October 2012. What were your motivations back then ? Why did you choose to join Instagram ? A: We initially joined Instagram because it was the next logical place to be at the time. We became active when we saw it that would allow us to experiment and grow with a community on a much more personal level. It’s one of those rare spaces that language and culture melt together and communication can be almost purely visual. ________________________________________ Read the full interview on our blog: http://bit.ly/zippo-ITW
iconosquarebrandsinterview - smm - socialmedia -
originalzippo : Thanks guys, love what you're doing over there!
jitoroparedes : Jajaja si man @ehoamantini
hereismo : I like this vintage style
mviniciusmfernandes : caradecebola
mostafammar : @jessyfadl
dy_angelo : Segue aki pessoal...sigo de volta ...vlw
nikiamiri : @inaqahe ,,
daniiak : @sapos
manu_dub - zweipluse - bcity_0123 - yura_dyagilev -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @hubertslemonade 2/2 ________________________________________ Key Statistics Engagement Rate: 6,59% Posts on Hashtag: 36K Average Number of Likes: 1,4K Average Posts per Week: 2 ________________________________________  Q: How relevant is Instagram for a beverage company like @hubertslemonade? A: Extremely relevant—we think of Hubert’s as a truly “Instagrammable” brand. It’s amazing how many pictures we see with comments along the lines of “If you drink a Hubert’s Lemonade and don’t post a picture on Instagram, did it even happen?” ________________________________________Q: How often do you integrate Direct Message in your Instagram strategy? A: Daily. Hubert is all about the surprise and delight factor—what better way to make someone feel special than to connect one-on-one? That being said, we are usually more responsive with DMs and rarely initiate a direct message conversation. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: All of the growth on Hubert’s account has been organic. We ran a photo contest over the summer where we asked fans to share their travels with Hubert using #HubertsRoadTrip and reposted featured images weekly. We also occasionally hold flash contests, for example our ILYSM (I love you so much) post where we asked fans to tag a friend that they would like to share a lemonade with. Winners were randomly selected and each set of friends received a prize. ________________________________________ Read the full interview on our blog: http://bit.ly/hubertslemonade-ITW
iconosquarebrandsinterview - smm - socialmedia - hubertsroadtrip -
cecigiac : Ahahahaha !#ilysm coniato come nuovo hashtag @ben_edetta @ireneborioni @flaviagavetti
yumabuchanan : So pretty1
halberhai : Cool Name, fresh lemonade do you sell in Germany too?
mafiter : Congratulations!
betsy_russell : @delaneywolf omg!!
delaneywolf : 😍😍😍😍😍 @betsy_russell
dailyaviator : @raptorr98
raptorr98 : Hahahah wooow! It must be the best ;P
celiamccaleb_42 - vavaka282 - schwarzesbiest - principessatvb -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @hubertslemonade 1/2 ________________________________________ Key Statistics Engagement Rate: 6,59% Posts on Hashtag: 36K Average Number of Likes: 1,4K Average Posts per Week: 2 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: We have a very passionate and engaged following on Instagram and see tremendous value in the discovery nature of the platform. Visual content on has always resonated with our fans on all of Hubert’s social accounts, but Instagram has given them a medium to create their own content and interact with Hubert in ways they were never able to before. ________________________________________Q: Visuals are important for a beverage company like yours, videos have an important impact on consumers. On your last 155 media posted, only 2 were videos. Why so? Do you plan on posting more? A: We are all about giving Hubert’s fans the most engaging content. We’ve experimented with different types of content, both in the style of imagery we create and with videos. We’ve found greater success in images, but that’s not to say there won’t be more video in Hubert’s future–he did take the ice bucket challenge after all! ________________________________________Q: How do you measure your brand influence on Instagram? A: We measure Hubert’s success on Instagram through engagement rate (index.iconosquare.com) and the amount of photos being posted on the #HubertsLemonade hashtag. ________________________________________ Read the full interview on our blog: http://bit.ly/hubertslemonade-ITW
iconosquarebrandsinterview - smm - hubertslemonade - socialmedia -
hubertslemonade : I see @karikocha, happy to send you a different flavor to try? 😉
karikocha : @hubertslemonade That would be awesome :)
hubertslemonade : @karikocha send me a DM 😉
karikocha : @hubertslemonade done
madiaileen_ : @makayla_parish
makayla_parish : Yesssss @madiaileen_ we need to have one soon
yassermasood : @hubertslemonade tried your drink for the first time on my USA trip back in March. Too bad not sold here in #Qatar :(
myspecialcakes : We tried first time in Korea airport 😊We loved it 😍🍋😍🍓But I'm not sure If It's sold in Australia 🍹👍🍹 @hubertslemonade
myspecialcakes - mettalim - 7oor_al3mri - sacciko -
instagram
iconosquare - Formerly Statigram
Instagram Weekly Digest Video #04 _______________________________________ Our Index (index.iconosquare.com) is a fantastic tool that allows brands to measure their performance on Instagram and benchmark against the competition. This Weekly Instagram Video Digest features 4 key statistics about Instagram activity and engagement. Here is what happened last week on Instagram: - Most Liked Picture: 391K Likes for @natgeo - Important Milestone: @forever21 reached 5M followers - Most Growing Brand: @nike gained 218K new followers - Most Engaging Brand: 13,94% Engagement Rate for @westvirginiau ________________________________________ #Iconosquareweeklydigest #smm #socialmedia #instagramtips
iconosquareweeklydigest - smm - socialmedia - 04 - instagramtips -
ss_shahab_ss : Flw pls
rignam : Hello from Toronto (Canada)
patricia_tisa : Hello from Helsinki (Finland)
ffls59 : Hi from paradise! Canary Islands.
volodiagalina : Hello from Zwitzerland.
s0urena : Hi from Iran.
samyabr : Oi from Brazil 😁😁😁
lolicks : Hi from Ukraine
lava09 - swaggernene - zafarhashemian - nekousuke -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @techcrunch 2/2 ________________________________________ Key Statistics Engagement Rate: 0,83% Posts on Hashtag: 4K ANL (Average Number of Likes): 236 Average Posts per Week: 2 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your audience? A: The audience is different than other platforms. Users aren’t always looking for news when they come to Instagram. They might be looking for a story, and we can use images with tell that story in a non-news format. We’ve also had a ton of success with the platform for live events. At Disrupt we posted a bunch of behind-the-scenes pictures, and the audience seemed to love it. ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? How do you track them? A: There isn’t much to work with on Instagram, so we think of it as more of a branding play. In that sense, you have to look at engagement on brand posts or hashtag use. I’m not happy with using engagement for a metric to measure brand influence, but Instagram doesn’t currently offer us any insight into viewability or reach. Viewability of the post would be ideal. Hashtag use tends to be more campaign focused, especially around events. We also look at traffic from Instagram, but the lack of links (besides the profile link) makes it difficult for the platform to drive as much traffic as other social media platforms. We see some returns here, but it’s not really how the platform was meant to operate. ________________________________________Q: You have joined Iconosquare recently. What do you like the most about it? A: The ability to navigate and search through Instagram on desktop is its best feature. The native Instagram desktop client doesn’t allow searching. ________________________________________ Read the full interview on our blog: http://bit.ly/techcrunch-ITW
iconosquarebrandsinterview - smm - socialmedia -
a7medino : @_sf_
_sf_ : @a7medino so cool! I like it 😍
juanaromero22 : Pero q tal la Tia super Cosinando
dirikdirik79 : .
x3abrr : 😊
elena.mangolini - panda_bearzzz - floresflorida - isa136 -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @techcrunch 1/2 ________________________________________ Key Statistics Engagement Rate: 0,83% Posts on Hashtag: 4K ANL (Average Number of Likes): 236 Average Posts per Week: 2 ________________________________________ Q: How relevant is Instagram for a news technology website like yours? A: Very relevant. People want more than just a source of news. They want a community, and through Instagram we can show behind the scenes of how a story was put together, event pictures, what’s happening in our office, and much more. ________________________________________Q: Videos are not used as often as pictures are, but they have an important impact on consumers. On your last 155 media posted, only 4 were videos. Why so? Do you plan on posting more? A: It takes more time to put together and cut a video, so images are naturally easier to use. We plan on using Instagram videos more in the near future, but we seem to get more value from posting videos to Facebook, YouTube, or on TechCrunch.com. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We often search for photos on the platform that have our event hashtag. Sometimes you can start a conversation or simply like the photo. That seems to work well. We also integrate Instagram into our contests and other social media platforms. Something as simple as a follow button on a contest has a huge impact. ________________________________________ Read the full interview on our blog: http://bit.ly/techcrunch-ITW
iconosquarebrandsinterview - smm - socialmedia -
london : Interesting read. 👍
tclarkrutherford : @iancarlothompson just like in Silicon Valley... Lol
topgold : Clever event engagement strategy there.
sensoramadesign : @balynah
balynah : @sensoramadesign tks anjas
123ziobilly : Bella!
rickyramdhani : good work 
iconosquare : @london @topgold @rickyramdhani And everybody else, thank you for your positive feedbacks :-) Glad you've enjoyed it! Stay tuned, many more to come!
isa136 - evin_delisiiii - floresflorida - sara_warida -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @leica_camera 2/2 ________________________________________ Key Statistics Engagement Rate: 5,14% PoH (Posts on Hashtag): 324K Average Number of Likes: 2K Average Posts per Week: 9 ________________________________________ Q: How often do you integrate Direct Message in your Instagram strategy? A: At Leica Camera, we pride ourselves in always being receptive of project proposals, collaboration opportunities, and even just when one of our community members wants feedback on a photograph they’re particularly proud of. Direct Messages on Instagram is a great tool for our users to get in touch with us. While we sadly aren’t able to support every project that comes across our desks, we find immense joy in being supportive of both Leica photographers and the photographic community as a whole. ________________________________________Q: You have joined Iconosquare on the 1st of January 2013. What are the features you like most? A: Iconosquare has been a fantastic tool since we joined Instagram. The ability to see all our media, our followers’ media, as well as the ability to search for all the relevant hashtags that we want to track has been extremely helpful. Also it would be terrible not to mention how useful all the statistics have been! ________________________________________Q: What are the most inspiring brands on Instagram? @WarbyParker has always been extremely inspiring in their endless creativity on their Instagram account. We also love @The_Macallan‘s usage of video on the platform, especially in connection with their campaign #DiscoverRare. @Hypebeast is always worthy of a mention because of the astounding audience they’ve created by always being on top of the latest and most inspiring fashion, technology, and art. ________________________________________ Read the full interview on our blog: http://bit.ly/leica-ITW
iconosquarebrandsinterview - discoverrare - smm - socialmedia -
bochebo : @carolmendes.costa
ruthestela : Mira @kloly09
ss_shahab_ss : Hi
ss_shahab_ss : Flw pls
cindrarella : Swoon.
edfreakz : @joeykexin
rickyramdhani : good work 
brandprintphoto : @maksimbabenko
arinal.haq - panda_bearzzz - evin_delisiiii -
instagram
iconosquare - Formerly Statigram
#IconosquareBrandsInterview #smm #socialmedia @leica_camera 1/2 ________________________________________ Key Statistics Engagement Rate: 5,14% PoH (Posts on Hashtag): 324K Average Number of Likes: 2K Average Posts per Week: 9 ________________________________________ Q: @leica_camera posted its first Instagram picture on the 9th of July 2013. What were your motivations back then? Why did you choose to join Instagram? A: Instagram chose us! We’ve always adapted our online presence based on the pulse where photographers spend time online, so we can stay a relevant participant in the photographic community and conversations.When we first acquired the @Leica_Camera handle, we didn’t have a full strategy planned. We knew we wanted to utilize the platform and wanted at least one image up as a placeholder. ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Leica Camera has always been prominent on Facebook, Twitter, Google+, and Pinterest; however, just in the few months that we’ve been using the Instagram platform regularly, we’ve seen high engagement rates. It’s nice to meet and join the conversation with the photographers that are already participating in the Instagram community. We’ve also been pleasantly surprised at the large number of Leica film photographers that share images across the platform! ________________________________________Q: How do you measure your brand influence on Instagram? A: Tracking brand influence on Instagram presents an interesting challenge compared to our other social media channels. Currently, we’re primarily measuring follower loss/growth, engagement, and usage of Leica-specific hashtags. ________________________________________ Read the full interview on our blog: http://bit.ly/leica-ITW
iconosquarebrandsinterview - smm - socialmedia -
corinnamarika : My father worked for Leica in Germany during the start of his career in optics...he has blessed me with some pretty awesome Leica cameras from the 50's & 60's. Very cool interview :)
eienspeed : In Indonesia we call it Tong Setan which means Devil Barrel, and it also called as Motor Edan which means Crazy Motorbike. Usually this kind of show available on certain public holiday. @pl4vy_love @scorpy_lie @deviyana05 @mikael_tjipto @narnia2506 @layweiyi
scorpy_lie : Public festival like mauludan on 1 muharam lol... @eienspeed. @pl4vy_love @layweiyi @deviyana05 @mikael_tjipto @narnia2506
iconosquare : @scorpy_lie @eienspeed hi! Thank you for the explanation regarding this picture :)
eienspeed : @iconosquare you're most welcome! For additional info. This attraction is very famous in our country. It is a people entertainment which very affordable for any class of citizen in Indonesia (usually it has more enthusiasm in low segment people). For watching it, a person only have to pay from $0,5 - $1. They usually have 2 types of attraction, using motorbike and also using a bike. Sometimes they also can do it simultaneously. The bike spinning around clock wise at below until middle level of the cylinder barrel, mean while the motorbike take middle until top part. With @pl4vy_love @scorpy_lie @deviyana05 @mikael_tjipto @narnia2506 @layweiyi
ellabager34 : cool
aabod.h : good
7no_s_z :      
gimmerayutkarsha - panda_bearzzz - mickee75 -
instagram
iconosquare - Formerly Statigram
Instagram Weekly Digest Video #03 _______________________________________ Our Index (index.iconosquare.com) is a fantastic tool that allows brands to measure their performance on Instagram and benchmark against the competition. Our 3rd Weekly Instagram Video Digest features 4 key statistics about Instagram activity and engagement. ________________________________________ Here is what happened last week on Instagram: Largest number of media posted: 168 media posted for @nba Important Milestone: @burberry reached 2M followers Most Liked Picture: @theellenshow reached 375K likes Most Engaging Brand: 15,62% Engagement Rate for @sharkweek ________________________________________ #Iconosquareweeklydigest #smm #socialmedia #instagramtips
03 - smm - instagramtips - socialmedia - iconosquareweeklydigest -
david_sherman : @jim_ice check this out.
saeed9402 : Wow❤️ love it!! @iconosquare
theerlinsanchez : Awesome
danijelasusnjara66 : :) @iconosquare
jim_ice : Thanks @david_sherman
bellaloujewelrydesigns : Interesting @iconosquare
neo285 : I am like number 1000 yeaha
wedrownymotyl : Dreams :)
oguzhan.erdil.sahin.52 - blertinash - joanpayet - ciindysa -
instagram
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