iconosquare

Iconosquare

Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community
http://www.iconosquare.com
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iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 3/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We cross promote our account on Facebook and Twitter often, but at the core of it all, it’s about posting content they like or would like, which keeps them around and builds upon our following. Instagram contests are fun and always increase engagement. One of my favorite strategies is to hold a contest and then have your audience vote on the winner. We did this recently with flowers that were popping up on campus ________________________________________Q: How do you measure your brand influence on Instagram? A: Our goal is to provide quality content, not a quantity of content. The things we measure most are monthly average likes per post and number of comments per month. Other metrics are important to us, but these are crucial. I want to see our monthly average likes per post to be significant when compared to our overall audience – that means we’re posting the types of content that they “like.” In terms of comments, more is always better. All of the work we do with social media at WVU is to try to build relationships with various different groups; that starts with a conversation or a comment and that’s something we can build upon. ________________________________________Q: What is the philosophy of your account? A: Quality over Quantity and focusing not on what we want people to see but what our followers want to see.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
insta_mhjn : Congratulations to all
aggietjan : @mommallegra
levis_germany : Interesting interview! Last answer: I think you mean "quality over quantity" 😉 @iconosquare
zoad1 : @caromenendez
shanks.4770 : للأنمي تابعوني
shivaram90 : @gowsa
shakilchowdhury1 : 
mmmtruck : They look so happy...not
only___girl211 - winda_arfamz - foocos - ellykasiga -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 2/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: The majority of photos that we post are submitted from students, which is great for showing what our campus really looks like. In the end, we want to showcase how beautiful WVU is, but we also like to give credit to some of our great amateur photographers that we have. We have a great group of people who consistently send us beautiful photos … and that helps! We’ve recently started a campus Instagram group, which tries to get even more involvement from this passionate pack of students. They are the eyes and ears on the ground, so students can help tell the University’s story in a way that we aren’t always able to do. ________________________________________Q: What motivated your choice to join Iconosquare? A: It’s the best place to find statistics for our account and compare it against our peers and competitors. ________________________________________Q: On your last 100 media posted, 3 of them are videos. Why? Is managing your account with pictures more efficient than videos? A: We’ve found that our audience enjoys photos much more than videos and that, for the most part, photos look much more organic and authentic. In the age of social media, everything is quick, and adding a video requires people to sit through it instead of continuously scrolling to the next post. Our goal with Instagram – more so than the other social media platforms we use – is to post content that people enjoy and interact with. For us, that means fewer videos and more submitted content.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
giftshopoficial : @savp29
pdxdoc : @angy.elkhatib
angy.elkhatib : Yay! Let's go Mountaineers! @pdxdoc
only___girl211 - vaczi.kristof - starfall77 - winda_arfamz -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 1/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Question: @westvirginiau posted its first Instagram picture on the 30th of January 2013. Why did you choose to join Instagram? Answer: It was very clear to us that Instagram was the next big social media platform at that point. Our campus and our state have so many beautiful aspects to them, so Instagram (and other visual forms of social media) suit us very well. We also realized students really enjoyed Instagram, and we thought we could bring something different as they scrolled through the app. ________________________________________Q: How relevant is Instagram for a University like yours? A: It’s very relevant and continues to increase in importance each day for us. We’ve found current and prospective students have slowly begun to migrate away from older social media platforms like Facebook and Twitter and head for Instagram and Snapchat, among others. At WVU, we make it a priority to post photos and videos on Instagram multiple times per week – and really try to engage our various audiences through likes and comments. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram gives us an opportunity to build a better visual representation of ourselves as a University. While many other social networks benefit from adding visuals, Instagram relies fully on visual content. This brings people in, and it helps to illustrate stories, ideas or events in ways that words can’t always do. By focusing on a visual platform like Instagram, we’re able to tell stories in unique, visual ways instantly and captivate a new audience.
smm - iconosquareinterview - marketing - education - socialmedia - wvu -
abdllhcrk : Awesome 🙌👍👍
rakamakafo_pranks_ : 
ovrgrnd : nice
brummiedave : @parksidegallery @BirmCons @bcuenglish
rabbani58 : awesome!
omar_pd : @chinojulio81 👆🏻
wilberthabertoavilasachez : Hola nenas quisiera conocert
campbelltowncitylibrary : Excellent!
only___girl211 - winda_arfamz - ellykasiga - clady_ferreira -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 3/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We rely heavily on UGC to engage followers. We recognize and honor people for their beautiful photos of our city, which they then share with their communities, further expanding our reach and exposure in an organic and authentic way. UGC has been our main approach, but we have also hosted numerous influencers and invited them to capture NOLA as they see it on Instagram to expose the city to their own followers. Our most recent practice has been our Surprise and Delight initiative in which we seek out fans posting positive sentiment about New Orleans or using #FollowYourNOLA on Instagram, and we surprise them with a t-shirt from our online store. Another great aspect of New Orleans is that we have a thriving local community to help us amplify our reach and discover new gems that we can share. We often partner with local businesses and influencers for contests, and doing so has taken our channel to new heights. ________________________________________ Q: What is the philosophy of your account? A: We have an “Only in NOLA” value proposition. When posting to Instagram we ask ourselves: Is this a representation of the real New Orleans? Is it beautiful? Does it evoke an emotional response? Does it go beyond stereotypes of the city and tell a story? Through this litmus test we seek to differentiate NOLA from other travel destinations and highlight our one-of-a-kind experiences that no one else can offer.
tourism - smm - iconosquareinterview - followyournola - marketing - socialmedia -
mediaaxe : epic
francescalamberti7 : @ila_ricciuto ❤️
khessert : @iconosquare
ila_ricciuto : @francescalamberti7 NOLA 🔝
911dark : Key West?
rakamakafo_pranks_ : 
jacieface : My cityyyyy
visitneworleans : @jacieface Thanks for calling #NOLA home!
tuijg66 - soso98_2015 - dungbo0612 - crawpic -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 2/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: Sourcing UGC from our campaign hashtag has been a huge asset to our account. We capture authenticity from the iconic to the unexpected with #followyournola, which has more than 61,000 user-generated photos – each a single, unique snapshot capturing a distinct moment. We know that no two people have the same experience, and it is amazing to see the diversity of the city through our visitors’ eyes. Our tourists also help us discover new things and keep our pulse on how people are exploring to continually learn, analyse and optimize our efforts. ________________________________________Q: What motivated your choice to join Iconosquare? A: Numbers don’t lie. We strongly believe in using insights and analytics to get a grasp of what our audience likes and what they don’t like. Iconosquare is able to give us those numbers, which we then apply to our content strategy. For example, knowing the days of the week and times our audience is using the channel helps us to optimize posting. We measure performance and always seek to optimize our content. ________________________________________Q: How do you measure your brand influence on Instagram? A: Iconosquare has been our key tool for measuring growth, reach and engagement. We take into account the number of post likes and comments, increase in followers month over month, increase in #followyournola posts, and users who tag/mention us. We pay close attention to what works- from time of day, type of shot, crowds versus close-ups, food versus architecture versus live music- and challenge ourselves to inspire our community in fresh ways that deliver an authentic beautiful, portrayal of New Orleans.
tourism - smm - iconosquareinterview - followyournola - marketing - socialmedia -
jozoria2 : @ellainblue pense en ti
petersuajur : @rubyflamenk
babysnakes31 : ❤️NOLA
ellainblue : @jozoria2 siii es una ciudad genial
lorerosado : Mi amor miraaaa me engaño a mi misma pensando q ya no me entusiasma tanto volver 😂😂😂 @ricardoceballosmtz
sydney_the_star : @besttexts
rakamakafo_pranks_ : 
visitneworleans : @babysnakes31 NOLA loves you more!
tuijg66 - viwepaya - m.f.ayeedx - mar.wwtin -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 1/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Question: @visitneworleans posted its first Instagram picture on the 24th of April 2012. Why did you choose to join Instagram? Answer: On behalf of New Orleans Tourism Marketing Corporation (NOTMC) and New Orleans Convention and Visitors Bureau, we want to inspire people to visit New Orleans, and a picture is worth a thousand words. Through Instagram we keep New Orleans top of mind for thousands of potential travellers. We are able provide both information and inspiration – all visually – and we make NOLA a part of your every day. ________________________________________Q: How relevant is Instagram for a Tourism Organization like yours? A: Tremendously. Instagram has quickly become one of the most important social networks for Visit New Orleans to create nostalgia and FOMO. New Orleans is a spontaneous culture that encourages participation and provides countless opportunities to showcase every unique and constantly changing angle of the city. Instagram has given us an outlet to deliver these experiences in real-time to an audience hungry for visual gratification. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has allowed us to show a side of New Orleans many people may have never discovered. We launched a campaign, #FollowyourNOLA, that encourages visitors to create their own journey beyond Bourbon Street and the French Quarter and embrace self-discoveries. Through Instagram we are able to inspire our audience to dine in a new restaurant, experience live music off the beaten path or even join in an impromptu second-line parade.
tourism - smm - iconosquareinterview - followyournola - marketing - socialmedia -
dandoniphotography : @iconosquare thank you guys soooo so much for providing a service this good 💪 you are the best out there and no other website can beat you 💪💪💪
iconosquare : @visitneworleans you are more than welcome :)
iconosquare : @dandoniphotography thank you :-)
dandoniphotography : I hope to one day be featured on your page😊
yowanpress : Nice pictures
socialmediaphotographers : Yay! This is my hometown so great to see the beautiful pics and positive press coverage! #nolatilyadie
rakamakafo_pranks_ : 
visitneworleans : @socialmediaphotographers We're so happy to hear your excitement!
only___girl211 - bumy.park - pts95 - audy.lukita -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NATGEO_CHANNEL-ITW ________________________________________ #IconosquareInterview #smm #art #socialmedia #natgeochannel #nature #marketing @natgeochannel 3/3 ________________________________________ Key Statistics Engagement Rate: 1,51% Posts on Hashtag: 2,7K Average Number of Likes: 3,1K Average Posts per Week: 14 ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? A: We look at our follower growth and our engagement — both likes and comments — on each photo. We use Iconosquare for that information, and also keep a running spreadsheet of weekly numbers, so we can see how we’ve evolved month over month, year over year. ________________________________________Q: When posting a media, what is your like/comment threshold that makes it acceptable? A: We actually don’t have one. With each piece of content we post, we ask ourselves if it’s something we find interesting, awe-inspiring, beautiful. Essentially, is it something we’d double tap if we saw it come up on our feed? If the answer is yes, it’s acceptable. Some of our most loved media are of animals, and we love those, too, and share them regularly. However, we love using Instagram to experiment — we feature everything from incredible images of space from the Hubble telescope to the northern lights as seen from Life Below Zero’s Sue Aikens, to behind-the-scenes photos from our feature films, quotes we find inspiring, user-generated photos that rival our own and much more. As much as we’d love thousands of likes and comments on each piece of content we post, it’s equally as important to us to have fun with it and to continue to try new things. Our viewers and followers tend to be naturally curious, as are we. We don’t ever want to get too comfortable with what’s working; it’s important that we keep pushing the envelope.
smm - art - nature - marketing - socialmedia - natgeochannel - iconosquareinterview -
lsands52 : Relationships
pauledat : Nice one
kaseembentley : " I'm sorry gurl I didn't call you last night, my phone battery died "
_lucion_ : Babe... Dance?
jojoathanawa : 「な、友達だろ〜」
yezimoto : @iconosquare (y)
yowanpress : @©iconosquare.(y.p)
agayev_oo : gt 
only___girl211 - winda_arfamz - arrcollectionz - _kim.bxizixa -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NATGEO_CHANNEL-ITW ________________________________________ #IconosquareInterview #smm #art #socialmedia #natgeochannel #nature #marketing @natgeochannel 2/3 ________________________________________ Key Statistics Engagement Rate: 1,51% Posts on Hashtag: 2,7K Average Number of Likes: 3,1K Average Posts per Week: 14 ________________________________________Q: What motivated your choice to join Iconosquare? A: Instagram hasn’t been able to deliver on insights yet. Iconosquare has been a go-to for us in terms of tracking information about our followers and content in a simple, digestible format. The more we can learn about our followers, the better we can engage them with relevant content. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Our weekly photo challenge #NgcOnAssignment (mentioned above) is one way. We also invite talent to take over our feeds. For example, Ginnifer Goodwin, who played Jackie Kennedy in Killing Kennedy, shared her personal images from the set of the film for a day. For our sister network, @NatGeoWild, we’ve partnered with Instagrammers who embody the National Geographic spirit and whose work we admire, such as @misvincent, @samhorine,@benjaminheath and @kevinruss. They’ve all been incredible to work with, and that is something we’ll continue to do going forward. We look for ways to capitalize on the zeitgeist — a photo we posted in response to the blue/black or white/gold dress insanity is still our most commented-on photo ever on @NatGeoWild, and one of our most liked.
art - nature - marketing - socialmedia - smm - iconosquareinterview - natgeochannel - ngconassignment -
asparklinglaughter : @joeantony5
niccifrankie : Your website won't log me in, after I approve the connection it just goes back to the intro page and says "sign in with instagram" again. Help! I used to use statigram and it was awesome
1947paddy : 👍👍👏👏
pankajlohia : Where is this
anangplur_ia : Tentram
dubai_globalmarkets : 🌐📈🌐
irinkaniko :  
wambliv : It's my picture this... 😊
naheda_sulieman - winda_arfamz - beniaminsabo - tuijg66 -
instagram
iconosquare - Iconosquare
Read the full interview: http://bit.ly/NATGEO_CHANNEL-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #natgeochannel #nature #marketing @natgeochannel 1/3 ________________________________________ Key Statistics Engagement Rate: 1,51% Posts on Hashtag: 2,7K Average Number of Likes: 3,1K Average Posts per Week: 14 ________________________________________Question: @natgeochannel posted its first Instagram picture on Jan. 5, 2012. Why did you choose to join Instagram? Answer: Joining Instagram was a no-brainer for us. It’s a natural fit for our brand, allowing us to leverage the depth and breadth of our incredible library of photography to connect with our viewers, in what was (and still is) a very engaged and growing community. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Very. National Geographic Channel is known for gaining access to some pretty amazing places, communities and people – Instagram is a great storytelling technique with which we can take our followers along with us on those adventures. Hopefully we inspire them to explore their own worlds in the process! ________________________________________Q: How do you use UGC (User-Generated Content) to your advantage? How has it helped you? A: We host a weekly photo challenge called NGC On Assignment. Each Friday, we launch a new#NgcOnAssignment theme, invite our followers to tag their photos and then feature our favorites throughout the following week. It’s been a great way to share some incredible photography while also recognizing the talent among our followers, many of whom are aspiring photographers themselves. Photography has always been at National Geographic’s core, so it’s a fun way for us to engage with our followers through a medium that’s so close to our heart.
smm - iconosquareinterview - nature - marketing - socialmedia - natgeochannel - ngconassignment -
debooworks : Ubercool
adri_kmm : @abrilmmm pilla
mar.wwtin - gungngurah99 - skolnicinti - hedy_sukandar -
instagram
iconosquare - Iconosquare
Instagram Weekly Digest Video #33 _______________________________________ Our Index (index.iconosquare.com) is a fantastic tool that allows brands to measure their performance on Instagram and benchmark against the competition. This Weekly Instagram Video Digest features 4 key statistics about Instagram activity and engagement. Here is what happened last week on Instagram: @racerxonline posted +160 media Important Milestone: @nasa reached 3M followers Most liked media: @natgeo with 577K likes. Most Growing brand: @natgeo with +740K fans ________________________________________ #Iconosquareweeklydigest #smm #socialmedia #instagramtips #marketing #instatips #instastats ________________________________________ Hey quick question, what other brand stats would you like to see? (We are keeping all your suggestions- do not hesitate to give your feedback!)
iconosquareweeklydigest - 33 - marketing - socialmedia - instagramtips - instastats - smm - instatips -
attorneynavy : Cool 😊
iconosquare : @liveloudgirl Hi and thank you for your feedback! We are working on it 
nesp : 💨 Since NatGeo consistently dominates some categories without much competition, please devise some new methods to showcase achievements by other accounts as well so we can be exposed to a variety of success stories here at IG. For instance you may rank top five instead of a solo top achiever every week so we can get a sense of rivalry at the summit. Or a new category such as "zero to 100 thousand (or 1 million) followers in shortest time" would also be an interesting marker. Or highlighting statistics from certain sectors such as the arts, sports, cosmetics, fashion, toys or a record broken by particular hashtag at a given time may help bolster engagement by the IG community. 🙏😊 Cheers! ✌️
maksimillian164 : А что за музыка играет?
hannaalexandrova : И мне интересно, что за музыка!
hannaalexandrova : @maksimillian164,я через шазам распознала. Pangea - professor kliq. Не благодари!😉
maksimillian164 : @hannaalexandrova Ну как знаешь,но всё же от души! А я и забыл что есть такая прога!!!
iconosquare : @nesp Thank you very much for your feedback! We'll be posting very soon our first TOP 3 category! We have indeed heard you! Stay tuned :)
m7mmd1015 - crawpic - nancydtei - sangleaditi97 -
instagram
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