iconosquare

Formerly Statigram

8 million members! All you need to promote, manage and analyze your IG account. Engage your followers with photo contest Available now on HootSuite
http://www.iconosquare.com
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iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @bayloruniversity 3/3 ________________________________________ Key Statistics Engagement Rate: 6,06% Posts on Hashtag: 192K Average Number of Likes: 3K Average Posts per Week: 8 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We have held one Instameet event, and are planning another soon, to help us gauge what our fans want to see in our feed. Using Iconosquare, I have been able to engage with our fans (who are not followers) by identifying #baylor and other hashtags. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: Typically, around 7%+ overall engagement rate is considered a win for us. We gladly trade off more comments for likes, as we continue to push our fans to stay connected with the @bayloruniversity IG account. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: We follow many university accounts (keeping up with the competition!) and enjoy the work of @uwmadison. Their team has worked with us in the past to help us build our account following. Like us, they run IG with two staff photographers. @natgeo is a great account, giving a global view with an intimate vision. A new one for us is @palchenkov, which showcases stunning images that help inspire. ________________________________________ Read the full interview: http://bit.ly/BAYLOR-ITW #education
baylor - smm - iconosquareinterview - marketing - education - socialmedia -
acuriousgeorge : #sicemBears πŸ’šπŸ’›
b.palma : Thanks a lot for the amazing posts!! Its really cool follow you @iconosquare
mobile.shotz : @iconosquare thanks as always @iconosquare πŸ™πŸ˜Š
alrajhi_um : πŸŽ“πŸŽ“πŸŽ“
iconosquare : @mobile.shotz thank you! Glad you've enjoyed this interview!
zatomas : Great interview @Iconosquare! Talking about universities, you should check the @uniluiss profile too: IMHO the best case history in Italy in high education! πŸ˜‰
lpayol - ekaterina_2101 - riley_and_timba - ejlal_waznah -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @bayloruniversity 2/3 ________________________________________ Key Statistics Engagement Rate: 6,06% Posts on Hashtag: 192K Average Number of Likes: 3K Average Posts per Week: 8 ________________________________________Q: How do you promote the account at the university? How do students participate to this account? A: Our IG account is linked to @baylorphotos Twitter, so each post goes out on both channels. We also have a good relationship with our Baylor Facebook team, who share our posts too. We have a small band of student workers that help produce daily content, as well as help us create and implement new concepts. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare allows us to keep up with our key stats, like overall and daily engagement, plus gain/loss of followers. It’s a wonderful way to maintain and build our platform, using the depth of information provided. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: Our strength is in the still image, (the admin team are both photojournalists) but we are willing to try video, when it works best for the post. The overall engagement with our past attempts has been good, but not great. Instagram seems to be a better place for strong stil images, rather than video. ________________________________________ Read the full interview: http://bit.ly/BAYLOR-ITW #education
socialmedia - smm - education - iconosquareinterview - marketing -
yungworld402_974 : Wow
mavial2000 - riley_and_timba - ekaterina_2101 - ejlal_waznah -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @bayloruniversity 1/3 ________________________________________ Key Statistics Engagement Rate: 6,06% Posts on Hashtag: 192K Average Number of Likes: 3K Average Posts per Week: 8 ________________________________________Question: @bayloruniversity posted its first Instagram picture on the 8th of July 2012. Why did you choose to join Instagram? Answer: We love Instagram because it gives us the opportunity to show off the beauty of Baylor University! We originally started out as @baylorphotos, but then were giving this account to use the university’s voice in all our posts. ________________________________________Q: How relevant is Instagram for a university like yours? A: Typically higher education depends on print pieces like a viewbook to showcase campus and the mission of the university. We have been able to do this work on Instagram, giving our followers a daily glimpse of who we are and what we do. Baylor University is a faith-based institution, so we are able to include our mission AND faith into our posts. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your fans? A: We are overjoyed at the great engagement with our followers and fans! A large percentage of our posts come from our fans and we love sharing their images. This helps us build upon our credibility as THE source for all things Baylor!!! ________________________________________ Read the full interview: http://bit.ly/BAYLOR-ITW #education
socialmedia - smm - education - iconosquareinterview - marketing -
renzyelaza : Is this in UK?
iconosquare : @renzyelaza hi! No this is actually in Waco, Texas - United States :-)
garc8rbn : Devuelvo likes πŸ˜‰πŸ‘
maystreet105 - kingston_kc - saronah107 - catiesennista -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @hiltonhotels 3/3 ________________________________________ Key Statistics Engagement Rate: 1.94% Posts on Hashtag: 2,4K Average Number of Likes: 396 APW (Average Posts per Week) 7 ________________________________________Q: How do you measure your brand influence on Instagram? A: We have implemented benchmarks across our social channels, and we closely monitor them to make sure we are on par to hit or exceed those on a week over week and month over month basis. We are very mindful of how the content we upload is performing and we continually test new concepts and strategies on the platform to push our limits and increase our success. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: When we receive 100 likes on a post within the first hour, we know our content is a hit. We expect it to take off from there. A successful post hits more than 350 likes – but that is ever changing as our audience and engagement grows month over month ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: - National Geographic (@natgeo) for their eye opening reportage of world affairs - Matador Network (@matadornetwork) have incredible travel imagery and really inspire that travel and wanderlust in all of us. - And of course, our sister brands and Hilton HHonnors @HiltonHHonors. ________________________________________ Read the full interview: http://bit.ly/HILTON-ITW #tourism
tourism - marketing - smm - socialmedia - iconosquareinterview -
raquelmramirez : Wow this is awesome. I look forward to reading about other brands and how they benchmark their social media efforts. πŸ‘πŸ‘
brittton_ : Destin Florida!!!!
jonathanmurrell : @marini801 it is!
outlawsoaps : @sudzbystudz of potential interest!
ftz_studios : Interesting figures! What would you say key statistics should be targeting for? What's a good bunch I key stats?
galagal69 : @susanasantamaria923
iconosquare : @raquelmramirez :) Glad you've enjoyed it! Stay tuned for much more :)
itsfranco1 : Sweet!
askwnaty - conchimartin - bosaleh1412 - oliviaaa_227 -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @hiltonhotels 2/3 ________________________________________ Key Statistics Engagement Rate: 1.94% Posts on Hashtag: 2,4K Average Number of Likes: 396 APW (Average Posts per Week) 7 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram fosters a community and we take that to heart. We stay as connected as we can with people who are willing to share their travel experiences – for us, it’s not just about driving our own content; we love to engage with our guests when they tag us in their posts. Beyond content, the relationships we have formed with some of our guests have allowed us to remember the important details happening in their lives learned through the platform – a birthday, anniversary or health of a loyal guest’s pet after surgery. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare makes it easy for us to pull stats and interact with users. The accessibility and the performance indicators we have access to through Iconosquare helps us figure out greater statistics about our audience, which further improves our strategies and engagement. ________________________________________Q: How often are you using Direct Message to contact your fans? A: We direct message our fans on special occasions like holidays and birthdays, or simply to wish them a great weekend after a long week. This has particularly helped us connect with bloggers who seek our channels to help share and showcase their work. A simple DM has sparked the most incredible relationships with our best brand advocates too. ________________________________________ Read the full interview: http://bit.ly/HILTON-ITW #tourism
tourism - marketing - smm - socialmedia - iconosquareinterview -
ankgaqcuz : πŸ‘Œ
fotostsr : πŸ‘πŸ‘πŸ‘
wallpapers_mania : ❀
corim85 : @albertoomega
tajhotelsbrazil : πŸ‘πŸ‘
kristelkouly : @jermiledaniel
gudi7o : @mariatgomes
poi_sophie : πŸ‘πŸ‘
vixsue - bosaleh1412 - darshak_tr - miles0818 -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @hiltonhotels 1/3 ________________________________________ Key Statistics Engagement Rate: 1.94% Posts on Hashtag: 2,4K Average Number of Likes: 396 APW (Average Posts per Week) 7 ________________________________________Q: @hiltonhotels posted its first Instagram picture on the 16th of October 2013. Why did you choose to join Instagram? A: We recognized that Instagram was a clear choice for us from a content perspective and that it was a major platform with a high rate of growth and audience engagement. Our global footprint lends to being able to serve up content that remains engaging and interesting every day. We have more than 550 hotels and resorts in more than 80 countries and territories across six continents. Our Instagram account is designed to introduce followers to beautiful locations, invoke memories of past stays and inspire them to dream beyond familiar boundaries. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram growth and engagement is of the upmost importance to a brand such as ours that has so many inspiring destinations and hotels, near and far, to show the world. Instagram allows us to elicit and engage with our followers’ wanderlust, exploring the world through striking imagery. It allows us to interact with our fans on a personal level and develop a relationship through a shared love of travel. ________________________________________Q: On your last 100 media posted, you have 2 videos. Why? What is the purpose of your videos? A: We find that videos on Instagram do not perform well for us. We occasionally create a gif or custom content to test the waters and see if engagement changes. ________________________________________ Read the full interview: http://bit.ly/HILTON-ITW #tourism
tourism - marketing - smm - socialmedia - iconosquareinterview -
7eventy7 : Awesome
beadrelief : This is awesome! Really cool to read what the big companies think of social platforms. Thanks @iconosquare for giving us the insight!
iconosquare : @7eventy7 Thank you :) @beadrelief Glad you like the interviews on how big brands perform on Instagram and how they adapt. Just be patient a little more, we will be creating a new section of interviews with smaller brands too :) Enjoy!
beadrelief : Looking forward to it! If you need any small business to interview email me directly at gregorio@beadrelief.com
mariajtwo - imsivam - ezrawoldeyes - flpsoares -
instagram
iconosquare - Formerly Statigram
Instagram Weekly Digest Video #26 _______________________________________ Our Index (index.iconosquare.com) is a fantastic tool that allows brands to measure their performance on Instagram and benchmark against the competition. This Weekly Instagram Video Digest features 4 key statistics about Instagram activity and engagement. Here is what happened last week on Instagram: @rebelcircus posted 177 media Important Milestone: @netflix reached 250K followers Most growing brand: +287K followers @natgeo Most Liked Media: 631K likes @natgeo ________________________________________ #Iconosquareweeklydigest #smm #socialmedia #instagramtips #marketing #instatips ________________________________________ Hey quick question, what other brand stats would you like to see?
iconosquareweeklydigest - 26 - instatips - marketing - socialmedia - smm - instagramtips -
farm2fashion : Anthropologie
harsh_vardhan_asthana : Amazing ! :)
kadirdrn34 : music ?
moonlightshad0w : I'd like to see stats on non-profit brands like #greenpeace #wwf #amnestyinternational #unicef #peta and the like🌸
iconosquare : @kadirdrn34 Here you go: Professor Kliq - Pangea
iconosquare : @farm2fashion @nycrenee Thank you for the feedback to all three of you! You can check our index for brands (http://index.iconosquare.com) where you can find interesting stats on the brands you cited. @moonlightshad0w
iconosquare : @harsh_vardhan_asthana Glad you've enjoyed it!
farm2fashion : @iconosquare thank you!
lulamascota - nazo.99 - gregory_dolivet - morlevi190 -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @bonnaroo 3/3 ________________________________________ Key Statistics Engagement Rate: 3,56% Posts on Hashtag: 316K Average Number of Likes: 3,6K Average Posts per Week: 11 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We’ve been most successful in attracting new followers to Instagram during our annual RooClue campaign. It’s a series of clues that we drop about the acts that will be appearing at Bonnaroo prior to the official lineup announcement. For the last two years, this campaign has been exclusively on Instagram. Usually we avoid cross-platform links but, in this case, we tell our Twitter and Facebook followers to follow along on Instagram to get hints about the lineup. We’ve seen our Instagram following increase by 33% in 2 weeks due to this strategy. Plus, it benefits the community to consolidate the conversation about the clues in one place so they can share their theories all together. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: 1) National Geographic (@natgeo) – The photos are breath-taking and I really admire how they include an in-depth narrative to tell a complete story in each post. 2) The Infatuation (@infatuation) – This is food porn central. Plus, they do a phenomenal job of identifying and highlighting user-generated content with their hashtag #eeeeeats. 3) Danny Clinch (@dannybones64) – Legendary photographer and friend of Bonnaroo since the beginning. Follow him for behind-the-scenes and on-stage shots of everything from Bonnaroo to The Grammys to his own gigs as harmonica player with the Tangiers Blues Band. ________________________________________Read the full interview: http://bit.ly/BONNAROO-ITW
socialmedia - smm - iconosquareinterview - eeeeeats - marketing -
foodandmovies : Love it! :)
maurellof : #bruce
hamzah_raw : Like it πŸ˜„πŸ˜„
bobmeoff : God damn
christellasxoxo : @michellemoline
kilis7audio - jabpaht - kim.jl - vezzimarketing -
instagram
iconosquare - Formerly Statigram
#smm #socialmedia #marketing @bonnaroo 2/3 ________________________________________ Key Stats Engagement Rate: 3,56% Posts on Hashtag: 316K Average Number of Likes: 3,6K Average Posts per Week: 11 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: People go to Instagram for a specific purpose. They’re using photos to share their experience or catch a glimpse of someone else’s life or discover new content. Users can either casually scan the content for a minute or take a deeper dive for hours. We post daily content to @Bonnaroo and then if you search #Bonnaroo, there’s over 315k posts from the brand, artists and the community. The volume of material to explore is enormous and varied. Instagram is also an excellent place to find user-generated content to feature. We’ve recently been exploring geotagged areas of the festival site to find content from users that capture incredible moments. After reaching out to these individuals, we can then highlight their contribution with a deeper story about their experience at the festival. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare is the most seamless way we’ve found to gather accurate analytics about our Instagram community. ________________________________________Q: How do you measure your brand influence on Instagram? A: We’re primarily looking at engagement rate. It’s all about wow many users like/comment on a post in relation to our total following. Of course, we look for steady growth of our followers and if that’s tappers off we’ll investigate what we are or are not doing in order to find a solution. Throughout the year, we’ll also have hashtag-driven campaigns. Whether that’s #RooClue, #RooWishlist, #DoTheRoo or others, it’s always a good way to engage our community of Bonnaroovians and see what resonates with them. ________________________________________ bit.ly/BONNAROO-ITW
rooclue - smm - dotheroo - marketing - roowishlist - socialmedia - bonnaroo -
efismyrlaki : πŸ‘ŒπŸ‘Œ
enjoyinlife89 - nazo.99 - jabpaht - _malu_rocha -
instagram
iconosquare - Formerly Statigram
#IconosquareInterview #smm #socialmedia #marketing @bonnaroo 1/3 ________________________________________ Key Statistics Engagement Rate: 3,56% Posts on Hashtag: 316K Average Number of Likes: 3,6K Average Posts per Week: 11 ________________________________________Question: @bonnaroo posted its first Instagram picture on the 14th of February 2012. Why did you choose to join Instagram? Answer: Simple. People in the office and their friends were starting to use it. It was fun and engaging. At the time, Facebook and Twitter were the only platforms where we were truly active so this was an obvious outlet for a new way to reach our audience. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is vital to engaging and growing our Bonnaroo community. Our festival offers a unique experience to every individual that attends. Photos help share that experience with the rest of the world, and Instagram facilitates that storytelling across all aspects of our brand, from music and comedy to camping and culinary. It fits everything. ________________________________________Q: How often are you using Direct Message to contact your fans? A: Some fans have used Direct Message to send us photos that they’d like featured on the official account. That’s really the extent to which we’ve utilized Direct Message at this point, but there’s certainly more to explore there! ________________________________________Read the full interview: http://bit.ly/BONNAROO-ITW #music
marketing - smm - iconosquareinterview - music - socialmedia -
real_romka : πŸ‘
junkie77official : β€οΈπŸ’™β€οΈπŸ’™β€οΈπŸ’™
osmaanmooraby : Awesome
hephzibahhadassah : @mariooon_ette πŸ˜€
adamlatheefku : πŸ‘πŸ‘πŸŒ΄β˜€οΈπŸ’―πŸ’―πŸ˜Ž
mattiasfitness : Följ mig
raikatrtm - rosariojuventus - jsovs - manish.krishna.165 -
instagram
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